Astoria, Oregon fisherman Kevin Dunn is familiar to EDF’s Pacific Ocean team because we worked with him closely to redesign fishing nets and reduce bycatch. Now he’s becoming familiar to millions of others through a Whole Foods Market commercial that debuted during the World Series.
The Whole Foods ad is a great illustration of a simple but powerful idea: well-designed fishery management systems can not only result in conservation gains and a healthier environment, but also economic gains for the people that rely on the ocean for their livelihood.
This has been a big year for fishermen in the West Coast groundfish catch share program. It received a sustainability certification from the Marine Stewardship Council and an upgrade in sustainability ratings from Monterey Bay Aquarium’s Seafood Watch program for many of the fish they catch. When the MSC certified the fishery sustainable, it noted that this was the most diverse and complex fishery ever considered for certification, and emphasized the important role that catch shares played in recovering the fishery.
The fact that Kevin and his crew now represent the very best in sustainable seafood sourcing is remarkable, and very hopeful. In 2000, the fishery was formally declared a disaster due to decades-long mismanagement. EDF worked with fishermen and seafood suppliers to turn this fishery around by advancing new management solutions, including catch shares. We also provided tools to help fishermen and suppliers through the transition — such as innovative new lending mechanisms like the California Fisheries Fund. Today their trawl catch is “independently rated for sustainability; traceable from dock to store” and they are part of a durable industry that supplies about 250 million pounds of sustainable seafood every year.
Kevin and his boat the Iron Lady are also featured in a 3-minute YouTube video with Whole Foods supplier Bornstein Seafoods, the company to which Kevin delivers his catch. It’s a nice glimpse of what our West Coast fishermen friends do for a living and the positive relationships that often emerge after catch shares go into effect. In traditionally managed fisheries it’s unusual to see fishermen partnering closely with seafood processors. But with improved fishery management comes closer cooperation and new possibilities for partnerships between fishermen and seafood buyers.
In addition to forming partnerships, fishermen are able to spend more time innovating with their gear and carefully planning their businesses. The net you see spilling its catch onto the Iron Lady’s deck is one we helped Kevin test. It has a built-in excluder device that allows halibut – a non-target species for Kevin – to escape unharmed. Another example of a solution that works for fish and fishermen!
The Monterey Bay Aquarium’s Seafood Watch program, considered by many to be the ultimate arbiter of sustainability for the U.S. seafood market, has released five new reports on the West Coast groundfish fishery. In these new assessments they concluded that almost 40 types of rockfish, sole and other fish species – representing virtually all groundfish caught on the West Coast – are now considered sustainable seafood choices.
This was not always the case. The fishery was declared a federal disaster in 2000. After years of overfishing and declining productivity, the fishing industry began working with Environmental Defense Fund experts and federal regulators to design a new management system that better aligned the interests of fishermen and fish populations. Read More »
If you love seafood, the six weeks between Mardi Gras and Easter is likely one of your favorite times of the year. It doesn’t hurt that restaurants, fish markets and grocery stores are awash with Lenten promotions, resulting in the most profitable period for seafood sales.
So why not use this time to get out of your comfort zone? Put down the tuna and salmon and try something new; the seafood market has an abundance of options. Additionally, consumers are seeking out local and sustainable seafood like never before, representing some of the hottest trends in the restaurant industry for the past several years.
But which fish are the best to buy? Tools like EDF’s mobile Seafood Selector and Monterey Bay Aquarium’s Seafood Watch app are great ways to have sustainable seafood recommendations at your fingertips. Some fish pundits like Chef Alton Brown – host of Good Eats and other programs on the Food Network – go so far as to encourage consumers to ignore all the labels and just “Buy American.” In the absence of definitive information, this might be your best option. However, it’s usually a good bet that your fishmonger or server can tell you where their fish is from. Read More »
I’m thrilled to report that Gulf of Mexico red snapper got a little less “red” today. That’s because our partners at the Monterey Bay Aquarium Seafood Watch program – the most well-known sustainable seafood program in the United States – announced that they’ve removed the commercial fishery for Gulf of Mexico red snapper from their ‘Avoid’ list and awarded them a new ‘Good Alternative’ rating.
While there are still improvements to be made in this fishery, let’s take a minute to appreciate how much progress has been made in the last few years. Gulf of Mexico red snapper used to be a poster child for unsafe, wasteful fishing. In the 1980s, 1990s and early 2000s the fishery was ruled by derby seasons where fishermen raced to catch as much fish as possible a few days every month. This had tremendous consequences for both fish and fishermen, as quality and profitability suffered and the red snapper population dwindled.
Fortunately, fishermen, managers and conservationists finally recognized the severity of the problem and decided to get the fishery back on track. In 2007, an Individual Fishing Quota (IFQ) program, coupled with a scientifically set catch limit, was implemented that put Gulf red snapper on the road to recovery. Since then, rebuilding red snapper populations have supported a 70% increase in fishing quotas, waste of marketable fish has declined by about 50%, and fishermen earn 33% more per pound of fish landed. Commercial fishing seasons now last the full year, and the sector demonstrates strong compliance with its catch limit. These same fishermen even pioneered an innovative new traceability program after the Deepwater Horizon disaster that tracks every single fish back to the boat that caught it. Read More »
ImageCredit: Greenpeace, from "Carting Away the Oceans 2013" Report
Last week, Greenpeace USA released the seventh edition of their popular Carting Away the Oceans report, which ranks the sustainable seafood performance of the nation’s 20 largest supermarket chains. Industry leaders like Wegmans (a former EDF partner on salmon and shrimp sourcing), Whole Foods and Safeway once again scored in the top five, while Winn Dixie, Publix and Supervalu perennially find themselves at the bottom of the rankings.
This year’s report places extra emphasis on the ways that these companies approach pressing conservation policy issues, such as the approval of genetically-modified salmon, the advancement of industry-wide seafood traceability, and catch methods for canned tuna. Read More »
Environmental Defense Fund recently released the latest version of its popular Seafood Selector, a tool to help make consumers aware of critical ocean conservation issues through the fish that they and their families eat. Today I want to take a moment to remember what life was like in 2001, when our first version came out as a small black-and-white paper cutout in the organization's quarterly member newsletter. (I know it’s hard to believe, but most people still received their environmental news by snail mail back in those days).
Back then, most people still didn’t have cell phones, and those that did just kept them in their gloveboxes for emergencies. I was a graduate student at the University of Hawaii, studying shark ecology and physiology. Even as a young marine biologist, I was largely unaware of the impacts of our personal choices on the health of the oceans.
Raising consumer awareness of ocean conservation issues was no easy task 12 years ago – and is still a challenge today – given the complexity of how most fish makes it to our plates. For example, here are some interesting facts you might not know about the U.S. seafood market: Read More »