Monthly Archives: January 2013

McDonald’s to Use Eco-Labeled Fish: We’re Lovin’ It

McDonald's Filet O Fish Made from Alaskan Pollock

A McDonald’s Filet o Fish sandwich, made from Alaskan Pollock. Photo from McDonald’s

Recently, McDonald’s USA announced that it would become the first national restaurant chain to serve fish sporting an eco-label from the Marine Stewardship Council at all of its locations across the country. The new label will make its debut in conjunction with the launch of the restaurant’s new Fish McBites next month, although it’s already selling MSC-certified wild-caught Alaska pollock in its fish filet sandwiches and has been using certified fish in the US since 2005.

According to the Chicago Tribune, McDonald’s audits its fish supply to ensure both sustainability and traceability – the ability to trace the fish all the way through the supply chain from the restaurant back to the fishery. As one of the largest buyers of fish in the United States, McDonald’s decision to promote sustainable fish in its marketing and sales will help raise the visibility of this issue and the ability of consumers to choose sustainably caught fish over those that continue to be overfished.

The Alaskan pollock fishery has one of the strongest catch share management programs in the country, which has resulted in a halt to overfishing. The management program also provides for 100% monitoring, which leads to excellent data collection, allowing fishery managers to track compliance with quotas, record bycatch, assess habitat and ecosystem impacts, and generally improve the conservation and management of marine resources in Alaska. Read More »

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What’s the Deadliest Job? Police Officer? Fire Fighter? Fisherman?

NPR’s Planet Money created a compelling graphic to illustrate how different jobs compare in terms of the risk of getting killed on the clock.  While police and fire fighters may come to mind as being the deadliest occupations, fishermen actually have the highest risk per 100,000 workers of losing their lives.

Fishing is inherently a dangerous profession, but there are many ways to make it safer that deserve attention. One is catch share management, which ends the race to fish and relieves some of the pressure on fishermen to be on the water in the worst weather because they’re afraid the fishing season will be cut off. Read more about the impact catch shares have had on safety here.

Bureau of Labor Statistics Deadliest Jobs

Source: Bureau Of Labor Statistics
Credit: Jess Jiang and Lam Thuy Vo /NPR

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How Behavioral Economics Could Save Both the Fishing Industry and the Oceans

Eric Pooley, EDF Senior Vice President for Strategy and Communications

Eric Pooley, EDF Senior Vice President for Strategy and Communications

Preview of Harvard Business Review Blog by Eric Pooley 

Read the full blog here

It’s frightening enough that 87% of the world’s assessed fisheries are fully or over-exploited. But it is even scarier to consider how little we know about the condition of most of the world’s fisheries, because four-fifths of them have never been scientifically assessed. A recent study in the journal Science is providing fresh insights into thousands of fisheries where data has not been previously available. These “data poor” fisheries make up 80% of the world’s catch — and many are on the brink of collapse.

Despite the dire news, there is a bright spot in the study. The authors conclude that the ocean is nowhere near a lost cause and with the right management tools, the abundance of fish could increase by 56%. In some places, the study says, fisheries yields could more than double.

This isn’t just a big deal for the fish. As the authors of the Science study write, “When sustainably managed, marine fisheries provide food and livelihoods for hundreds of millions of people worldwide.” So what’s the key to seeing such a rebound become reality? An approach to overseeing fisheries known as rights-based management, or catch shares.

Over the past decade, catch shares have taken hold in U.S. waters, ensuring the sustainability of about 65% of the fish landed in the United States. This is the greatest unknown policy success of our time. Don’t take my word for it — I work for the Environmental Defense Fund, a policy shop that has long championed the approach. Instead, consider the facts that helped lead the authors of the Science article draw that same optimistic conclusion.

Catch shares are a market-based management tool used in commercial fishing that, coupled with catch limits, have been successful in rebuilding fish populations while improving the efficiency and business of fishing. After decades of failed regulatory regimes, catch shares are working for fish and for fishermen. What’s unfolding before our eyes is a global behavioral economics study — one that’s delivering major benefits to people around the world.

The Gulf of Mexico red snapper fishery, for example, was on the brink of collapse in the early part of the last decade. Fishermen were limited to 52-day seasons that were getting shorter every year. The shortened seasons, an attempt to counter overfishing, hurt fishermen economically and created unsafe “derbies” that often forced them to race into storms like the boats in The Deadliest Catch.

**Intrigued? Keep reading the blog at Harvard Business Review

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Greenwire E&E: Loan program that supports Calif. fishing industry wins sustainability award

Reprinted from Greenwire with permission from Environment & Energy Publishing, LLC. www.eenews.net. 202-628-6500

Laura Petersen, E&E reporter

Published: Wednesday, January 23, 2013

A loan program dedicated to helping West Coast fisheries become more sustainable earned California’s top environmental honor.

The California Fisheries Fund received the Governor’s Environmental and Economic Leadership Award, which recognizes individuals, organizations and businesses for finding innovative ways to protect natural resources while also strengthening the economy.

“It fits perfectly into the kind of themes the governor has chosen to promote,” said Jim Marxen, a spokesman for the California Environmental Protection Agency, which handed out 17 awards last night. “Good environmental practices and a healthy economy must live together, and really this project is an epitome of that.”

The $4 million fund, which began in 2008 with support from the state and foundations, provides loans to fishermen, processors and distributors to finance upgrades that result in more sustainable practices.For example, fisherman Steve Fitz recently received a loan to purchase his uncle’s boat and continue the family tradition of using Scottish seine fishing gear, which herds ground fish into light nets that are far gentler on the surrounding habitat and reduces bycatch of other marine life.

“Money isn’t that readily available to borrow in our industry,” said Fitz, who works in Half Moon Bay. “Having access to the fisheries fund … allowed it to become a reality. Here I am, a new vessel owner.”

The fund, which is administered by the Environmental Defense Fund, has distributed $1.7 million to 11 recipients to date. Read More »

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EDF Wins Governor’s Environmental and Economic Leadership Award for California Fisheries Fund

Environmental Defense Fund was awarded California’s highest environmental honor by Governor Jerry Brown at a ceremony last night for our creation of the California Fisheries Fund (CFF). The CFF, the first fisheries-specific loan fund in California and most comprehensive in the United States, provides capital to fishermen, fishing businesses and communities who are dedicated to safeguarding the environment, their fishery’s profitability and the greater oceans economy.

The award ceremony was hosted by California EPA in Sacramento, California. During his remarks, California EPA secretary Matthew Rodriguez said that the “entities that we’re recognizing tonight are really showing us the way forward. Their unique approach shows how, given a challenge, California businesses, nonprofit organizations and businesses can really rise to the occasion.”

There can be many business challenges for fishermen to transition to more environmentally-friendly fishing practices but with the California Fisheries Fund, we’re removing roadblocks and helping fishermen continue on the path to fishing sustainably and profitably.

So far, we have awarded fourteen loans totaling nearly $1.7 million to eleven borrowers including fishermen, fishing businesses and communities. Most recently, we closed a loan to Steve Fitz, a Half Moon Bay fisherman who attended the award ceremony with us.. Steve’s CFF loan allowed him to buy his boat from his uncle and carry on his family’s sustainable fishing legacy—operating the only commercial fishing operation in the nation that uses Scottish Seine gear. The most eco-friendly way to catch flatfish like Petrale sole and sand dabs, Scottish Seine gear consists of lines which gently guide fish into the path of light-weight nets. Unlike some other types of fishing techniques, Scottish Seine doesn’t use heavy gear that drags along the ocean floor. Read More »

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Social Entrepreneurs Saving the Ocean

 

Plastic trash on the beach

Photo credit: jschneid via photopin cc

*Re-Posted from Huffington Post Blog  

Social change requires the harnessing of social forces, and the more powerful the force, the more fundamental the change.  Moral outrage, a yearning for justice, and the desire for connection are all forces that have propelled social change movements throughout history.  They will continue to fuel social change now and in the future. 

But there is a very powerful force shaping the world we live in today that is not yet aligned fully with the environmental values that many of us hold, and that is the search for profit and well being through the investment of capital and labor — the profit motive.  Indeed, the profit motive has prevailed time and again over countervailing forces like ethical commitments to environmental stewardship, the desire for long-term economic well being, and even over the force of government regulation.

In a previous blogpost, I summarized a recent publication that lays out a strategy for aligning the profit motive with the conservation of coastal ecosystem services like carbon sequestration, storm surge protection, and recreational value — services that are usually unpriced by conventional markets, and so become subject to degradation.  The goal is to reverse alarming trends in mangrove deforestation, salt marsh dredging, and nearshore pollution by shaping markets that value these services, allowing people to do well by doing good. Read More »

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