H-E-B Grocery Making Sure Texans Enjoy Sustainable Seafood

By Tim Fitzgerald and Heather Paffe

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Source: HEB.com

Today EDF proudly announced its new sustainable seafood partnership with Texas retail giant H-E-B, a cornerstone of communities across Texas for more than 100 years. One of the nation's largest independently owned food retailers with annual sales exceeding $20 billion, they operate more than 350 H-E-B and Central Market stores across the state.

The new partnership builds on H-E-B’s longstanding dedication to healthy oceans, healthy seafood and healthy Gulf fishing communities, and positions EDF as its primary sustainability advisor for all fresh, frozen and prepared fish offerings (work will begin on shelf stable seafood later this year). H-E-B’s updated sourcing policy outlines nine ways that they are committed to providing the freshest, safest, and most sustainable seafood. – including:

  • Preferential sourcing from wild fisheries that are well-managed by catch shares, and a commitment to improve the sustainability of additional fisheries through selected fishery improvement projects;
  • A strengthened commitment to source farmed seafood from aquaculture operations that are either certified or soon to be certified to industry-leading standards of production;
  • A directed effort to support and improve the fisheries of the Gulf of Mexico, especially snapper, grouper and wild shrimp;
  • Setting an ultimate goal of full traceability for every seafood product that it carries; and
  • Posting a full species inventory online, along with regularly identifying priority seafood items still in need of sustainability improvements.

EDF and H-E-B began working together back in 2012 when H-E-B became the first major retailer in the Gulf to offer the GulfWild® brand of red snapper. This innovative sustainability and traceability program was created by Gulf fishermen after the BP Deepwater Horizon disaster in an effort to reassure the public that their fish was safe, responsibly-caught and trackable back to individual fishing vessels. The product can now be found in 150 stores and is evidence of H-E-B’s ongoing commitment to Gulf fishermen and coastal communities.

The great news is that, although it may seem like this announcement only affects Texans, H-E-B’s expanded commitment will help ensure more fisheries and fish farms are managed well. That translates into more fresh, sustainable seafood for generations of all Americans to enjoy.

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