Selected tag(s): ag tech

If you’re marketing a product to a farmer, show them where and how it will work

Farmers are bombarded by product claims these days – and they need help.

According to a recent report from Boston Consulting Group and AgFunder, venture capital firms increased their investments in agriculture technologies at an annual rate of approximately 80 percent between 2012 and 2015. The report claims “the surge in agtech investment has brought the agriculture industry to the threshold of a new green revolution.”

Yet amid this surge in technologies to help farmers grow crops more efficiently, reduce environmental impacts and save money, many start-ups and even established companies often forget to consider: what does the farmer actually want and need? And, what would make them decide to spend money after seeing years of low commodity prices and profits?

In agriculture, no product or technology works everywhere, all the time. Navigating this world of advertising and marketing can be a frustrating and time-consuming endeavor, often leaving farmers to wonder if a tool is going to work in their region and in their soil type. NutrientStar can help.

In a new video, farmers from across the Midwest clearly state what it is they want when it comes to technologies to manage fertilizer, their most expensive input: independent assurance that a nutrient management tool or product is worth their money. Read More »

Posted in Fertilizer, Sustainable Agriculture| Also tagged , , , , , , , | Read 1 Response

Why privacy is an essential piece of agriculture’s big-data revolution

Data science in farm management is one of the biggest trends to hit both agriculture and Silicon Valley in recent years, with an explosion of technologies emerging to help farmers optimize everything from seeding to irrigation to fertilizer application.

As ag tech products grow more sophisticated, so too has the innovation trend evolved. What began as a slew of single-purpose tools has now evolved to include apps that integrate different types of information to give farmers a “dashboard” view of their land. And it includes new apps that can help multiple farmers pool their data to analyze a crop’s performance across a range of growing conditions, or to benchmark their input costs against one another.

The agriculture sector stands to gain insight from all this data. Farmers need metrics to help them figure out how to increase yields sustainably while improving soil health and protecting natural resources for future generations.

But they have valid concerns about sharing data. Read More »

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Farmers' voices are essential to figuring out sustainability. Let's listen up.

The corn and soybean fields that stretch for miles across the Midwest are quiet this time of year, mostly frozen surfaces waiting for the spring planting season.

Although many farmers are not in the field dawn to dusk during the winter, they are still plenty busy. Between planning for the next season, taking care of animals and attending countless meetings, farmers are seldom idle even if their crop fields are.

But lucky for us, winter does afford more time to talk.

One friend from Iowa who works hard to use fertilizer efficiently to avoid runoff and optimize plant uptake of nutrients said he worries that food companies don’t always recognize the sustainability efforts of mainstream farmers. Too often, he said, it seems food companies look for simple labels like organic.

A soybean grower I know from Ohio who has invested a lot of time learning farming practices that will help restore nearby Lake Erie told me it is a constant struggle to balance making a living with repairing decades of agricultural nutrient runoff that have imperiled the health of the lake. Read More »

Posted in Fertilizer, Food, Partnerships, Supply Chain, Sustainable Agriculture| Also tagged , , , , , , , , , , , , , , , | Read 3 Responses

Why collaboration between ag equipment and tech companies is a good thing for the environment

In order for the agriculture sector to deliver on the growing demand for sustainable grain and participate in emerging carbon markets, growers need a way to demonstrate that their management practices are benefiting the environment.

Scientists have identified multiple practices that farmers can implement to maximize yield while minimizing impacts to air and water. Meanwhile, companies such as Trimble Ag, John Deere, SST Software, and countless others have developed a wide array of sensing tools and data collection methodologies to calculate and monitor the environmental benefits of these practices.

Yet as one might expect in any emerging market, the tools aren’t fully communicating with each other, thereby limiting their true potential.

The good news is that the makers of these technologies have started collaborating with agricultural practitioners to make their systems more compatible. Even in this fragmented industry, companies are starting to work together to streamline data collection – and this has enormous implications for sustainability.

Here’s why. Read More »

Posted in Fertilizer, Partnerships, Sustainable Agriculture| Also tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Comments are closed

A reality check on the drones boom

A drone flies over a farm field. Photo credit: Flickr user ackab1

A drone flies over a farm field with an on-board camera. Photo credit: Flickr user ackab1

Last week, the Federal Aviation Administration (FAA) released much anticipated rules on commercial small drone use. In a nutshell:

  • The rules loosen restrictions on commercial drone use, and later this summer the FAA will start legally allowing permits for drones weighing less than 55 pounds.
  • The rules are a boon to producers and ranchers interested in precision farming practices, thanks to drones’ advanced imaging technologies.

Industry groups estimate that precision agriculture has the potential to account for almost 80 percent of civilian drone use by 2020. Already, 16 percent of agricultural retailers are selling drones – a figure set to skyrocket in the coming years.

So this is big news for the ag industry – but will it help the environment, too?

Not necessarily. Drones provide lots of data, and nothing more. They don’t actually change anything on the ground or benefit the environment directly. It’s up to growers and their advisors to use the information collected by drones to make informed decisions that can benefit profitability and the planet. Here’s why drones are just one (important) piece of the puzzle. Read More »

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