SUSTAIN™ is continuing to gain momentum with food companies and government agencies.
Just today, the world’s largest pork producer, Smithfield Foods, said it would begin using the platform to reduce nutrient losses across its Midwest sourcing areas. And last week, the U.S. Department of Agriculture announced $720 million in funding through the Natural Resources Conservation Service’s Regional Conservation Partnership Program (RCCP) to advance sustainable practices. SUSTAIN is part of two RCPPs in Illinois and Iowa that will encourage more growers to engage in voluntary nutrient management and conservation practices.
SUSTAIN was developed by United Suppliers, Inc., a cooperative of agricultural retailers whose customers span 45 million acres across the U.S. and Canada, in coordination with EDF. The program trains ag retailers in using proven, effective technologies, practices, and products that advance sustainable agriculture. The retail staff then bring this knowledge to the growers they serve.
This unique business model has the potential to bring sustainable farming measures to scale. One ag retail location can for example reach hundreds of growers and thousands of acres.
Here are the details on why these two announcements mean a big leap forward for agricultural sustainability. Read More