The Natural Gas STAR Methane Challenge Program unveiled last week by the U.S. Environmental Protection Agency is a perfect example of what can go wrong when the agency tries too hard to entice an unwilling industry to engage.
For years, EPA has offered voluntary “pollution prevention” programs to encourage companies to achieve environmental goals faster or cheaper than they might under regulations alone. Done right, voluntary programs stimulate innovation and reward true leaders. But weak efforts accomplish nothing, handing out laurels for token efforts that amount to business as usual – or less.