Consumer preference for at-home delivery is on the rise, and with it, the need for more trucks on the road. Transportation is now the leading source of greenhouse gas emissions, and trucks — though making up only less than 5% of vehicles on the road — are responsible for over half of smog pollution. And yet, corporate progress on zero-emission shipping remains slow.
Electric Vehicle Sponsorship Models are a new, innovative opportunity that companies can use today to hit their climate goals. Through this mechanism, companies can ensure their items ship on EVs, even when they don’t own or manage their own delivery vehicles.
This past spring, IKEA piloted a first-ever sponsorship model to meet its goal of 100% zero emission home deliveries by 2025. Today, a fleet of 25 electric vehicles carrying IKEA products are servicing all five boroughs of the New York City market.