By: Patty Durand, Smart Grid Consumer Collaborative Executive Director
Understanding customers’ attitudes, viewpoints, and overall favorability around a modernized electric grid is integral to fully realizing all the benefits the smart grid has to offer.
Smart Grid Consumer Collaborative (SGCC) recently completed a new consumer analysis, Consumer Pulse: Focus on Seniors, which takes a deeper dive into the data collected from SGCC’s national flagship research series, Consumer Pulse Wave 1-4, which was collected during 2011–2013.
In the energy industry, there is no single study that explores seniors’ attitudes toward the smart grid and energy programs. Therefore, this new analysis provides insight for utilities and the smart grid stakeholder community on a demographic that is not well understood. Further, the Consumer Pulse: Focus on Seniors report answers the key question: What benefits do older Americans value most from a smarter grid? Read More