Growing Returns

Selected tag(s): Land O'Lakes

Cover crops: a new opportunity for ag retailers

Corn planted in cover crops. Photo courtesy of SUSTAIN.

Corn planted in cover crops. Photo courtesy of SUSTAIN.

For the fourth year in a row, a nationwide farmer survey found a boost in soybean and corn yields following the planting of cover crops. That’s in part why cover crop usage increased 350 percent from 2008 to 2012 among the farmers surveyed.

Cover crops are also great for the environment, since they help keep excess nutrients in the field and out of waterways. Yet only around 2 percent of all U.S. farmland uses cover crops, an alarmingly low figure.

That leaves a ton of room for improvement, which could result in huge environmental gains – and a new business opportunity for ag retailers.

Ag retailers that offer expertise on and sell cover crops to their famer customers can get in on this rapidly growing trend. And in so doing, gain customer loyalty and stand out from competitors. Read More »

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Two ways to reduce toxic algal blooms

Toxic algae. Photo: Eric Vance, US EPA

Photo: Eric Vance, US EPA

For a month now, South Florida Atlantic beaches have been blanketed by a sickly green, toxic algae sludge that has kept tourists away and caused local businesses to lose millions.

Florida has a bigger headache this summer than most states, but algae blooms are hardly unique.

Last week, more than 100 people were sickened from toxic algae in a Utah lake largely fed by agricultural runoff and treated sewage water. And just two summers ago, an outbreak in Lake Erie forced the City of Toledo to close off its water supply for nearly half a million residents.

Agricultural runoff also means wasted money for farmers, who can spend approximately half of their input costs on fertilizer.

There are ways to reduce the runoff that contributes to water quality problems and kills marine life, year after year. Algae blooms can be minimized and maybe even prevented if we scale up existing efforts to improve fertilizer efficiency and soil health – practices that can also save farmers money and boost their yields.

Two initiatives and private-sector partnerships are making real headway in doing just that. And if these efforts are replicated at scale, they could have a national – and even international – impact. Read More »

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How this ag retailer is changing the entire U.S. food production system

Man in a farm field

United Suppliers’ Matt Carstens

In 2014, Walmart challenged its suppliers to find ways to reduce fertilizer runoff from farms – which can cause air and water pollution and mean wasted money for farmers. The target was food companies whose supply chains use large quantities of fertilizer for commodity crops like corn, and the goal was to improve efficiency in their supply chains. Two years later, nearly 20 Walmart suppliers have signed on to the initiative, spawning a trend in which supplier commitments drive tangible changes on American farms.

At the heart of this fertilizer efficiency trend is Matt Carstens, VP of Crop Nutrients for United Suppliers and the force behind a sustainability platform for farmers called SUSTAIN, developed in coordination with Environmental Defense Fund.

SUSTAIN trains ag retailers on the best practices for fertilizer efficiency and soil health. As ag retailers are a primary source of advice for farmers, the retailers then bring this important knowledge to the farmers they serve.

SUSTAIN is proving to be popular as a way for food companies to connect directly with farmers in their sourcing areas. Thus far, Smithfield Foods, Campbell’s Soup, and Unilever are all using SUSTAIN as part of their sustainable sourcing efforts. And Kellogg’s is the latest big brand to jump on board, with an announcement today that they, too, will be using SUSTAIN.

I asked Matt to explain the reason for this trend, why ag retailers believe in SUSTAIN, and how he got involved in the ag retail world. Read More »

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Why collaboration between ag equipment and tech companies is a good thing for the environment

Binary codeIn order for the agriculture sector to deliver on the growing demand for sustainable grain and participate in emerging carbon markets, growers need a way to demonstrate that their management practices are benefiting the environment.

Scientists have identified multiple practices that farmers can implement to maximize yield while minimizing impacts to air and water. Meanwhile, companies such as Trimble Ag, John Deere, SST Software, and countless others have developed a wide array of sensing tools and data collection methodologies to calculate and monitor the environmental benefits of these practices.

Yet as one might expect in any emerging market, the tools aren’t fully communicating with each other, thereby limiting their true potential.

The good news is that the makers of these technologies have started collaborating with agricultural practitioners to make their systems more compatible. Even in this fragmented industry, companies are starting to work together to streamline data collection – and this has enormous implications for sustainability.

Here’s why. Read More »

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