This Sunday’s New York Times Magazine had a cover story on green investment titled "Capitalism to the Rescue". We’ve mentioned in other posts that venture capital investment in clean energy is on the rise. This article was interesting in that it profiled one particular venture capital firm, Kleiner Perkins. The author interviewed the firm’s partners about why they see clean energy as such a good investment.
To start with, explained partner Randy Komisar, the current energy market is so large and outdated that "green-tech" is a huge and relatively low-risk opportunity. And we’re not, as many think, waiting for the new inventions to come. We’re waiting for federal policy to give private investment incentive. That is, we’re waiting for a mandatory carbon cap.