Climate 411

Who is right when a national environmental group holds a video competition and the public and the “experts” disagree on who should win?

At the 2005 Sundance Film Festival, the jury of film experts chose Forty Shades of Blue as the best dramatic film.  The Audience Award went to Hustle & Flow.  I don’t know which was a better film, but I do know Hustle & Flow went on to earn $20 million in wide release in the U.S., while Forty Shades of Blue topped out at $75,000.  I’m sure it doesn’t always happen that way, but it goes to show that the experts don’t always know what will succeed in the marketplace of ideas.

We at Environmental Defense Fund just finished something a bit like a film festival — a competition that challenged participants to make a 30 second ad that explains how capping greenhouse gas pollution will help cure our national addition to oil.  This week we announced two winners, one selected by our staff and another chosen by thousands of voters online.  Like at Sundance, the voters and the judges chose different winners…in fact, the video chosen by us “experts” came in dead last in the online voting.

I thought it might be interesting to explain our decision and see what others think. Read More »

As the staff at EDF meet with journalists and Hill staff, we often need to explain why it’s so urgent to act quickly on global warming. To help us do this, we just put together a quick summary of the reasons, with links to studies and other references.

I thought you might also find this a good resource if you need to make the same point. Any suggestions for additions and updates would be great, too.

As President Obama so clearly said, “Delay is no longer an option.”

Keith Gaby is communications director of EDF’s national climate campaign.