Growing Returns

Selected tag(s): DuPont

Venture capitalists find rising market in rural America via data-loving farmers

Technology investors are discovering a new and largely untapped market: farmers in heartland America eager to fly drones, employ robots and crunch big data to boost their business.

In 2017, tech startups in the agriculture sphere raised $670 million to develop software management, big data analytics, automated equipment and other cutting-edge tools that help farmers grow crops with scientific precision, AgFunder reported. Agriculture is one of the last major sectors to experience the digital revolution and it’s a market ripe for growth.

New technology allows farmers to manage their fields down to the square foot – tracking plant health, soil moisture and estimated profit in real-time. That requires advanced software, sensors and state-of-the-art imaging technology.

A farmer flies a drone to aerially inspect crop health.

Precision agriculture could account for 80 percent of civilian drone use by 2020.

To meet such needs, investors raised more money for ag tech startups in 2017 than during the previous two years combined. Read More »

Posted in Fertilizer, Sustainable Agriculture / Also tagged , , , , , , , , , , , | Comments are closed

Ag’s big data explosion can benefit the environment too

Almost daily, I see new stories on how agribusinesses, entrepreneurs, and traditional technology companies are making big investments in precision agriculture tools and digital platforms that collect data from farms.

These data include information such as fertilizer rate, prescription accuracy, yield by square foot, seed type, and soil type. When analyzed at a large scale, the data can determine best practices for farm operations to maximize yield and minimize input costs.

This is an exciting trend, with big and small companies alike getting into the data game, and the tools used to collect this data becoming ubiquitous. And although these technologies weren’t necessarily started with sustainability in mind, they have tremendous potential to benefit the environment. Read More »

Posted in Carbon Market, Climate, Ecosystems, Food, Sustainable Agriculture / Also tagged , , , , , , , , , , , , , , , , , | Read 1 Response