Growing Returns

Selected tag(s): data management

Venture capitalists find rising market in rural America via data-loving farmers

Technology investors are discovering a new and largely untapped market: farmers in heartland America eager to fly drones, employ robots and crunch big data to boost their business.

In 2017, tech startups in the agriculture sphere raised $670 million to develop software management, big data analytics, automated equipment and other cutting-edge tools that help farmers grow crops with scientific precision, AgFunder reported. Agriculture is one of the last major sectors to experience the digital revolution and it’s a market ripe for growth.

New technology allows farmers to manage their fields down to the square foot – tracking plant health, soil moisture and estimated profit in real-time. That requires advanced software, sensors and state-of-the-art imaging technology.

A farmer flies a drone to aerially inspect crop health.

Precision agriculture could account for 80 percent of civilian drone use by 2020.

To meet such needs, investors raised more money for ag tech startups in 2017 than during the previous two years combined. Read More »

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How John Deere and Cornell can ensure big data benefits farmers and the environment

John Deere combine harvesting soybeans.

5 gigabytes of data is the equivalent of up to 1.6 million emails. (Photo credit: Flickr user Judd McCullum)

Modern farm equipment comes more outfitted than a fully loaded car. These precision farming machines are furnished with multiple sensors that collect data during planting, nutrient application and harvest. A typical farmer now has 5 gigabytes of data, five seasons’ worth, in storage.

This trove of data promises to revolutionize farming, giving farmers unparalleled insights for business and stewardship decisions. Unfortunately, the data collected tends to stay on equipment hard drives, greatly reducing its usefulness to farmers.

A new partnership between John Deere and Cornell University promises to change that. Ag-Analytics, a Cornell data platform, syncs with John Deere’s Operation Center and makes it easier than ever for farmers to access and analyze farm data. Cornell is the first university to integrate with John Deere, and the analytical tools now available to farmers include a crop insurance estimator and yield and risk management forecasts. Read More »

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Why collaboration between ag equipment and tech companies is a good thing for the environment

Binary codeIn order for the agriculture sector to deliver on the growing demand for sustainable grain and participate in emerging carbon markets, growers need a way to demonstrate that their management practices are benefiting the environment.

Scientists have identified multiple practices that farmers can implement to maximize yield while minimizing impacts to air and water. Meanwhile, companies such as Trimble Ag, John Deere, SST Software, and countless others have developed a wide array of sensing tools and data collection methodologies to calculate and monitor the environmental benefits of these practices.

Yet as one might expect in any emerging market, the tools aren’t fully communicating with each other, thereby limiting their true potential.

The good news is that the makers of these technologies have started collaborating with agricultural practitioners to make their systems more compatible. Even in this fragmented industry, companies are starting to work together to streamline data collection – and this has enormous implications for sustainability.

Here’s why. Read More »

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