Growing Returns

Selected tag(s): agricultural retailers

How the Army prepared me for a conservation career in agriculture

I’ve always been mindful of the environment, but it never struck me that conservation was something you could focus on professionally. It was just something that you cared about.

That’s why my career until now has included a range of other pursuits – playing music professionally and teaching percussion to public school students, collecting and analyzing intelligence in the U.S. Army, and conducting social network analysis for the Department of Defense.

When U.S. military involvement (and thus my own involvement) in the wars in Iraq and Afghanistan began to diminish, I took stock of what was important to me and what I wanted to spend the rest of my career doing. Read More »

Posted in Fertilizer, Partnerships, Supply Chain, Sustainable Agriculture / Also tagged , , , , , , , | Comments are closed

A reality check on the drones boom

A drone flies over a farm field. Photo credit: Flickr user ackab1

A drone flies over a farm field with an on-board camera. Photo credit: Flickr user ackab1

Last week, the Federal Aviation Administration (FAA) released much anticipated rules on commercial small drone use. In a nutshell:

  • The rules loosen restrictions on commercial drone use, and later this summer the FAA will start legally allowing permits for drones weighing less than 55 pounds.
  • The rules are a boon to producers and ranchers interested in precision farming practices, thanks to drones’ advanced imaging technologies.

Industry groups estimate that precision agriculture has the potential to account for almost 80 percent of civilian drone use by 2020. Already, 16 percent of agricultural retailers are selling drones – a figure set to skyrocket in the coming years.

So this is big news for the ag industry – but will it help the environment, too?

Not necessarily. Drones provide lots of data, and nothing more. They don’t actually change anything on the ground or benefit the environment directly. It’s up to growers and their advisors to use the information collected by drones to make informed decisions that can benefit profitability and the planet. Here’s why drones are just one (important) piece of the puzzle. Read More »

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