Growing Returns

Selected tag(s): ag retail

How ag retailers are helping improve water quality in the Chesapeake Bay

Farmers in front of a tractor Land O’Lakes SUSTAIN® platform – a powerful tool that can make a real impact in improving regional water quality — is coming to the Chesapeake Bay.

The Mill®, a large agricultural retail company, today became the first business in the area to utilize SUSTAIN in Maryland and Pennsylvania. SUSTAIN provides ag retailers with tools and training in best practices for fertilizer efficiency and soil health – such as cover crops and precision ag technologies – while maintaining the potential for high yields. Retail staff then bring this knowledge to the farmers they serve, meaning that one retail location can reach hundreds of farmers.

That’s why the platform, co-developed by Environmental Defense Fund, is taking off. Thus far, 27 ag retailers across the country have been trained, and food companies such as Smithfield Foods, Campbell’s Soup, Unilever, and Kellogg are connecting to the SUSTAIN platform as a way to meet their corporate sustainability goals.

I asked Ben Hushon, owner of The Mill, to tell me what this means for the Bay, for his company, and for farmers. Read More »

Posted in Fertilizer, Partnerships, Supply Chain, Sustainable Agriculture / Also tagged , , , , , , , , , , , , , , , , , , , , , | Comments are closed

How this ag retailer is changing the entire U.S. food production system

Man in a farm field

United Suppliers' Matt Carstens

In 2014, Walmart challenged its suppliers to find ways to reduce fertilizer runoff from farms – which can cause air and water pollution and mean wasted money for farmers. The target was food companies whose supply chains use large quantities of fertilizer for commodity crops like corn, and the goal was to improve efficiency in their supply chains. Two years later, nearly 20 Walmart suppliers have signed on to the initiative, spawning a trend in which supplier commitments drive tangible changes on American farms.

At the heart of this fertilizer efficiency trend is Matt Carstens, VP of Crop Nutrients for United Suppliers and the force behind a sustainability platform for farmers called SUSTAIN, developed in coordination with Environmental Defense Fund.

SUSTAIN trains ag retailers on the best practices for fertilizer efficiency and soil health. As ag retailers are a primary source of advice for farmers, the retailers then bring this important knowledge to the farmers they serve.

SUSTAIN is proving to be popular as a way for food companies to connect directly with farmers in their sourcing areas. Thus far, Smithfield Foods, Campbell’s Soup, and Unilever are all using SUSTAIN as part of their sustainable sourcing efforts. And Kellogg’s is the latest big brand to jump on board, with an announcement today that they, too, will be using SUSTAIN.

I asked Matt to explain the reason for this trend, why ag retailers believe in SUSTAIN, and how he got involved in the ag retail world. Read More »

Posted in Ecosystems, Fertilizer, Partnerships, Supply Chain, Sustainable Agriculture / Also tagged , , , , , , , , , , , , , , , , , , , , | Comments are closed