Selected tag(s): Kellogg

What Michael Pollan gets wrong about Big Ag

Tractor in farm fieldJournalist Michael Pollan deserves credit for elevating the national conversation about food. Over the course of 25 years, his articles and books have thoughtfully contemplated the troubling side effects of the American diet and the way our food is produced.

But his latest piece in the New York Times Magazine reads like a script for a black and white Western, with food companies, agribusiness and commodity producers cast in the role of Bad Guy and local organic farmers and vegans cast as the Men in White Hats.

In Pollan’s script, the bad guys are responsible for everything from America’s weight problem and rising health care costs to widespread environmental degradation and monocultures that threaten national security. If only the law would get on the good guys’ side, he muses.

Food production is actually changing

All industries have issues that continually need to be addressed, and the food industry is no exception.

Agriculture consumes a lot of land and water and emits greenhouse gas emissions that must be curbed. And, yes, our diets have contributed to America’s obesity epidemic.

Except, our food system is changing, more than Pollan acknowledges.

The uptick in consumer demand for local, organic products is promising. So, too, are the contributions that Pollan’s so-called villains – the companies, agribusinesses and commodity farmers who produce what’s on our plate – are making to the environment. They deserve recognition. Read More »

Posted in Ecosystems, Food, Sustainable Agriculture| Also tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Read 3 Responses

Farmers are helping to heal the Chesapeake Bay, but they can’t do it alone

Callie Eideberg, EDF's new senior policy manager for sustainable agriculture.

Callie Eideberg, EDF's new senior policy manager for sustainable agriculture.

We often hear about the deep-rooted water quality challenges in the Chesapeake Bay, and how not enough progress is being made. While agriculture, urban/suburban runoff, vehicle emissions, and other sources share responsibility for the bay’s poor health, all too often farmers shoulder most of the blame.

Earlier this month, USDA released the Chesapeake Bay Progress Report, which revealed that since 2009, federal investments helped area farmers implement nearly $1 billion worth of conservation practices on more than 3.5 million acres and install nearly 3,500 miles of riparian buffers that reduce nutrient runoff into waterways. Between 2006 and 2011, farmer efforts reduced sediment loss by 15.1 million tons per year.

This is encouraging news, and part of the reason the overall health of the bay is improving. Supporting farmers and their livelihoods is key to solving the watershed’s environmental challenges. As the report notes, “a thriving and sustainable agricultural sector is critical to restoring the bay.”

There is still a lot of work to do. Because a significant increase in public funding is unlikely, relying too heavily on federal investment in voluntary conservation programs is not a good pathway to fully heal the bay.

Here are two ways that agriculture can further accelerate improvements in the watershed. Read More »

Posted in Ecosystems, Fertilizer, Partnerships, Supply Chain, Sustainable Agriculture| Also tagged , , , , , , , , , , , , , , , , | Read 1 Response

A coalition of uncommon bedfellows is bringing sustainable agriculture to scale

Farmers in fieldToday represents a huge advancement for sustainable agriculture, and a new era of food company collaboration. At the Farm Progress Show in Boone, Iowa, we are officially launching the Midwest Row Crop Collaborative (MRCC): a diverse coalition working to expand on-the-ground solutions to protect air and water quality, enhance soil health, and maintain high yields throughout the Upper Mississippi River Basin.

Founding members of the MRCC include Cargill, Environmental Defense Fund, General Mills, Kellogg Company, Monsanto, PepsiCo, The Nature Conservancy, Walmart, and World Wildlife Fund. The coalition will work directly with growers to help foster continuous improvement and implement conservation activities across three pilot states responsible for 44 percent of corn, soy, and wheat production in the United States: Illinois, Nebraska, and Iowa.   Read More »

Posted in Climate, Fertilizer, Food, Partnerships, Supply Chain, Sustainable Agriculture| Also tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Read 2 Responses

Cover crops: a new opportunity for ag retailers

Corn planted in cover crops. Photo courtesy of SUSTAIN.

Corn planted in cover crops. Photo courtesy of SUSTAIN.

For the fourth year in a row, a nationwide farmer survey found a boost in soybean and corn yields following the planting of cover crops. That’s in part why cover crop usage increased 350 percent from 2008 to 2012 among the farmers surveyed.

Cover crops are also great for the environment, since they help keep excess nutrients in the field and out of waterways. Yet only around 2 percent of all U.S. farmland uses cover crops, an alarmingly low figure.

That leaves a ton of room for improvement, which could result in huge environmental gains – and a new business opportunity for ag retailers.

Ag retailers that offer expertise on and sell cover crops to their famer customers can get in on this rapidly growing trend. And in so doing, gain customer loyalty and stand out from competitors. Read More »

Posted in Fertilizer, Partnerships, Supply Chain, Sustainable Agriculture| Also tagged , , , , , , , , , , , , , , , , , | Comments are closed

How this ag retailer is changing the entire U.S. food production system

Man in a farm field

United Suppliers' Matt Carstens

In 2014, Walmart challenged its suppliers to find ways to reduce fertilizer runoff from farms – which can cause air and water pollution and mean wasted money for farmers. The target was food companies whose supply chains use large quantities of fertilizer for commodity crops like corn, and the goal was to improve efficiency in their supply chains. Two years later, nearly 20 Walmart suppliers have signed on to the initiative, spawning a trend in which supplier commitments drive tangible changes on American farms.

At the heart of this fertilizer efficiency trend is Matt Carstens, VP of Crop Nutrients for United Suppliers and the force behind a sustainability platform for farmers called SUSTAIN, developed in coordination with Environmental Defense Fund.

SUSTAIN trains ag retailers on the best practices for fertilizer efficiency and soil health. As ag retailers are a primary source of advice for farmers, the retailers then bring this important knowledge to the farmers they serve.

SUSTAIN is proving to be popular as a way for food companies to connect directly with farmers in their sourcing areas. Thus far, Smithfield Foods, Campbell’s Soup, and Unilever are all using SUSTAIN as part of their sustainable sourcing efforts. And Kellogg’s is the latest big brand to jump on board, with an announcement today that they, too, will be using SUSTAIN.

I asked Matt to explain the reason for this trend, why ag retailers believe in SUSTAIN, and how he got involved in the ag retail world. Read More »

Posted in Ecosystems, Fertilizer, Partnerships, Supply Chain, Sustainable Agriculture| Also tagged , , , , , , , , , , , , , , , , , , , , | Comments are closed

Agriculture doesn’t have a seat at the Paris climate talks, but we can’t wait for an invitation

2623482863_494eb113af

Credit: Flickr user Domenico

The CEOs of 14 major food and beverage companies have now signed a joint letter asking the 190 governments attending next month’s United Nations climate change negotiations in Paris to act decisively in order to protect global food supplies. In the letter, sponsored by sustainability advocate Ceres, these businesses pledged to accelerate action on climate change and asked U.S. and world leaders to do the same.

Other stakeholders are also pushing for crop production and food security to be a major topic of discussion at the upcoming negotiations, but agriculture isn't in the draft text for a new climate agreement. Most of the focus will be on emissions from deforestation and land use changes.

These are pressing and important issues that are very closely tied to agriculture – but they don’t capture the emissions and environmental impacts that result from food production. This is problematic, since there’s a lot at stake for farmers. Reports on how climate change will impact the global food supply and crops will suffer from higher temperatures are everywhere.

That’s why we need investment, research, and tangible actions to help farmers and protect our food supply – and we need it now. Fortunately, the private sector can help – their pledges are a great step in the right direction, but it's the demonstrations of agricultural innovation from within that can spark real change, at scale. Read More »

Posted in Climate, Fertilizer, Food, Partnerships, Sustainable Agriculture| Also tagged , , , , , , , , , , , , , , , | Read 2 Responses
  • About this Blog

    Meeting growing demands for food and water in ways that allow people and nature to prosper.

    Follow @growingreturns

  • Get new posts by email

    We'll deliver new blog posts to your inbox.

    Subscribe via RSS

  • Browse by category