Growing Returns

Strong market signal for sustainable grain

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Walmart, Smithfield Foods and USDA discuss sustainable agriculture in St. Louis.

The agricultural supply chain is shifting towards demanding more sustainably produced grains, according to some of the country’s biggest food companies and retailers.

Representatives from Walmart, Smithfield Foods, and USDA recently discussed the importance of and increased consumer demand for agricultural sustainability in front of 100 agricultural retailers in St Louis. They were there for a meeting convened by United Suppliers, Inc., with a primary focus of the company’s SUSTAIN™ platform.

Three messages were clear:

  • Demand for more sustainable crops is here to stay.
  • Growers’ connection with the consumers of their products is increasing.
  • Fertilizer optimization and soil health offer a business opportunity for growers, ag retailers, and food companies alike.

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SUSTAIN: navigating the boom in precision ag

There’s new proof that precision agriculture is on the rise.

Earlier this month, CropLife magazine and Purdue University released a survey that found more than 85 percent of agricultural retailers plan on investing in precision agriculture services in the next year. And more than 15 percent of the 2,000 retailers surveyed will invest over $100,000.

This is good news for increasing fertilizer efficiency, because precision technologies can go a long way toward helping farmers know when and where to apply fertilizer. Applying fertilizer when, where, and in the amounts it’s needed can help save on input costs and reduce the environmental impacts that occur when excess nitrogen runs off into nearby waters or is released into the air.

But there’s a caveat – with so many precision agriculture tools available today and even more coming to market on a regular basis, how is a farmer to know what is best? Growers need to have confidence that precision ag tools will help them optimize their fertilizer use, improve their farm’s sustainability, and protect their yields. Read More »

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Why you won’t see an eco-label on your corn flakes anytime soon

Corn cereal

Credit: Flickr user Mike Mozart

Corn affects every person in the United States.

It is grown on about 90 million acres, an area roughly the size of Montana. Corn is ubiquitous in the products we buy, from shampoo and sodas to ethanol and animal feed.

The crop also uses the majority of nitrogen fertilizer in agriculture, requiring more nitrogen than soybeans, cotton and wheat combined. Nitrogen is necessary to produce corn. But when nitrogen is over-applied, crops cannot absorb it all – and this can lead to air and water pollution.

Fortunately, figuring out ways to use nutrients more efficiently to reduce loss improves a farmer’s bottom line. It also gives them a competitive advantage, as more and more food companies are embracing sustainability and fertilizer efficiency as a way to reduce risk in their supply chains. Read More »

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