Growing Returns

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Why sustainable food can’t be a luxury

Farm

Photo credit: Don Graham

The results are in, so food companies take notice: American consumers are educating themselves on our food system, and they’re increasingly asking for sustainably produced foods. That’s a key takeaway from the International Food Information Council (IFIC) Foundation’s new report on consumer attitudes toward food.

It’s an exciting trend, since what we buy sends a signal across the supply chain for farmers to grow ingredients in ways that protect our natural resources, and for food companies to source sustainably grown products. Sustainably produced food also supports food security, which is essential to our continued prosperity.

Yet sustainably grown products are almost always more expensive to produce than their unsustainable counterparts, which is why many farmers require a premium for changing their production practices to reduce environmental impacts.

To improve air and water quality and protect farmers’ livelihoods, sustainability can’t just be a luxury. Sustainable food production has to become business as usual.

Here’s why we’re well on our way to meeting that goal.

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