Growing Returns

Selected tag(s): competitive advantage

How this ag retailer is helping farmers scale the sustainability mountain

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SUSTAIN-authorized retailer Jake Rechkemmer

Eighteen months ago, I’d never heard of United Suppliers – a cooperative of 560 locally owned and controlled agricultural retailers who operate nearly 2,500 retail locations that serve 45 million acres in the U.S. and Canada.

Now, I spend 75 percent of my work day focused on the SUSTAIN™ platform, developed by United Suppliers in coordination with Environmental Defense Fund. SUSTAIN works to train and authorize ag retailers on tools, technologies and practices for fertilizer optimization and improved soil health – without sacrificing yield.

And SUSTAIN is on fire – by the end of this year, over 200 ag retail employees will be authorized as SUSTAIN representatives, and General Mills, Campbell’s Soup, Unilever, Kellogg’s, and Smithfield Foods are all using or will use the platform in their sustainable sourcing efforts.

Part of the platform’s success is due to its unique model – it’s deployed through existing, trusted relationships that growers already have with their ag retailer. That’s why I asked SUSTAIN-authorized retailer Jake Rechkemmer, agronomy manager at Dunkerton Coop in Dunkerton, Iowa, to tell me about his SUSTAIN journey. Read More »

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