{"id":8029,"date":"2017-06-20T10:44:05","date_gmt":"2017-06-20T14:44:05","guid":{"rendered":"http:\/\/blogs.edf.org\/growingreturns\/?p=8029"},"modified":"2025-06-10T17:06:00","modified_gmt":"2025-06-10T21:06:00","slug":"monarch-butterfly-pollinator-emergency-food-companies","status":"publish","type":"post","link":"https:\/\/blogs.edf.org\/growingreturns\/2017\/06\/20\/monarch-butterfly-pollinator-emergency-food-companies\/","title":{"rendered":"How food companies can turn the pollinator emergency into a big opportunity"},"content":{"rendered":"<p><figure id=\"attachment_8037\" aria-describedby=\"caption-attachment-8037\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/blogs.edf.org\/growingreturns\/wp-content\/blogs.dir\/52\/files\/2017\/06\/35097527816_6f5cb82fed_b.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8037 size-full\" src=\"https:\/\/blogs.edf.org\/growingreturns\/wp-content\/blogs.dir\/52\/files\/2017\/06\/35097527816_6f5cb82fed_b.jpg\" alt=\"The rusty patched bumblebee was listed as an endangered species in early 2017\" width=\"1024\" height=\"374\" srcset=\"https:\/\/blogs.edf.org\/growingreturns\/wp-content\/blogs.dir\/52\/files\/2017\/06\/35097527816_6f5cb82fed_b.jpg 1024w, https:\/\/blogs.edf.org\/growingreturns\/wp-content\/blogs.dir\/52\/files\/2017\/06\/35097527816_6f5cb82fed_b-300x110.jpg 300w, https:\/\/blogs.edf.org\/growingreturns\/wp-content\/blogs.dir\/52\/files\/2017\/06\/35097527816_6f5cb82fed_b-768x281.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption id=\"caption-attachment-8037\" class=\"wp-caption-text\">The rusty patched bumblebee was listed as an endangered species in early 2017. [<a href=\"http:\/\/www.flickr.com\/photos\/50207459@N05\/35097527816\">Photo credit<\/a>]<\/figcaption><\/figure>Bees, beetles and butterflies are in big trouble.<\/p>\n<p>Pollinators all over the world are experiencing dramatic declines in populations, with about <a href=\"http:\/\/www.npr.org\/sections\/thetwo-way\/2016\/02\/26\/468241649\/report-more-pollinators-species-in-jeopardy-threatening-world-food-supply\">40\u00a0percent<\/a> of all invertebrate pollinator species facing a very real threat of extinction. Just last October, <a href=\"http:\/\/www.npr.org\/sections\/thetwo-way\/2016\/10\/03\/496402620\/bee-species-added-to-u-s-endangered-species-list-for-1st-time\">several species of bees<\/a> were added to the U.S. Endangered Species List for the first time. Monarch butterfly populations also face the potential threat of a future listing, with populations down by more than 90 percent in recent decades.<\/p>\n<p>These stats are concerning because pollinator health is a strong indicator of an ecosystem\u2019s overall health. Pollinator decline directly correlates with habitat loss, decreased plant diversity, and increased disease in the ecosystem.<\/p>\n<p>This problem cannot be solved by any one sector. Restoration of pollinator habitats will require significant investment and collaboration between both public and private sectors \u2013 especially businesses with bottom lines directly tied to pollinator success.<!--more--><\/p>\n<p>[Tweet &#8220;How food companies can turn the pollinator emergency into a big opportunity, via @GrowingReturns.https:\/\/edf.org\/8Nr&#8221;]<\/p>\n<p><strong>The business case for bees<\/strong><\/p>\n<p><figure id=\"attachment_8031\" aria-describedby=\"caption-attachment-8031\" style=\"width: 221px\" class=\"wp-caption alignright\"><a href=\"https:\/\/blogs.edf.org\/growingreturns\/wp-content\/blogs.dir\/52\/files\/2017\/06\/220687809_a5ab5683c0.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8031\" src=\"https:\/\/blogs.edf.org\/growingreturns\/wp-content\/blogs.dir\/52\/files\/2017\/06\/220687809_a5ab5683c0-300x280.jpg\" alt=\"Young boy holds butterfly\" width=\"221\" height=\"206\" srcset=\"https:\/\/blogs.edf.org\/growingreturns\/wp-content\/blogs.dir\/52\/files\/2017\/06\/220687809_a5ab5683c0-300x280.jpg 300w, https:\/\/blogs.edf.org\/growingreturns\/wp-content\/blogs.dir\/52\/files\/2017\/06\/220687809_a5ab5683c0.jpg 500w\" sizes=\"auto, (max-width: 221px) 100vw, 221px\" \/><\/a><figcaption id=\"caption-attachment-8031\" class=\"wp-caption-text\">Pollinators are responsible for one third of all agricultural output in the United States and at least 35 percent of the world\u2019s food production. Nearly 200,000 species act as pollinators \u2013 including bees, butterflies, beetles, moths, bats, birds and wasps. [<a href=\"http:\/\/www.flickr.com\/photos\/45114736@N00\/220687809\">Photo credit<\/a>]<\/figcaption><\/figure>Pollinator declines will have significant direct and indirect impacts on companies\u2019 business models \u2013 particularly in the food and agriculture sectors, which depend heavily on pollinators to grow fruits, vegetables and nuts. The current estimated economic impact of continued pollinator decline is\u00a0approximately <a href=\"https:\/\/www.greenbiz.com\/article\/whats-buzz-about-business-and-bees\">$186 billion.<\/a><\/p>\n<p>Restoring pollinator populations to healthy levels will help avoid these economic losses and even create gains through increased yields for farmers and higher quality crops \u2013 translating to good business for companies that rely on these products.<\/p>\n<p>Restoring pollinator habitat will also provide environmental benefits, including:<\/p>\n<ul>\n<li>improved water quality due to decreased runoff,<\/li>\n<li>decreased water usage through use of native plants that require less water,<\/li>\n<li>less soil erosion,<\/li>\n<li>increased carbon sequestration and subsequent reduction of greenhouse gases, and<\/li>\n<li>more opportunities for the public to enjoy nature and wildlife.<\/li>\n<\/ul>\n<p><strong>Corporate responsi-bee-lity<\/strong><\/p>\n<p>We have entered a new age of corporate social responsibility in which consumers are holding companies accountable for being good stewards. More than ever, businesses have the potential to set themselves and their products apart by being \u201cbetter.\u201d That includes being better to pollinators.<\/p>\n<p>For example, The Xerces Society created the <a href=\"http:\/\/beebettercertified.org\/\">Bee Better Certified<\/a> program, which allows farmers and the companies that buy their produce to indicate responsible habitat management and pesticide stewardship to consumers. Whole Foods Market adopted an earlier version of the program, called Responsibly Grown, which identifies &#8220;good, better, best&#8221; pollinator-friendly products. Other big names like General Mills, H\u00e4agen-Dazs and White Wave are working on their supply farms to create pollinator habitat.<\/p>\n<p>This sort of company involvement in all stages of a product\u2019s life cycle is critically important for sustaining long-term business models. Companies cannot thrive without a strong supply chain, which ultimately starts with a healthy ecosystem.<\/p>\n<p><figure id=\"attachment_8032\" aria-describedby=\"caption-attachment-8032\" style=\"width: 192px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.flickr.com\/photos\/61525950@N02\/20123318126\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8032 size-medium\" src=\"https:\/\/blogs.edf.org\/growingreturns\/wp-content\/blogs.dir\/52\/files\/2017\/06\/20123318126_09ef1b7d93-192x300.jpg\" alt=\"Honey Nut Cheerios \" width=\"192\" height=\"300\" srcset=\"https:\/\/blogs.edf.org\/growingreturns\/wp-content\/blogs.dir\/52\/files\/2017\/06\/20123318126_09ef1b7d93-192x300.jpg 192w, https:\/\/blogs.edf.org\/growingreturns\/wp-content\/blogs.dir\/52\/files\/2017\/06\/20123318126_09ef1b7d93.jpg 320w\" sizes=\"auto, (max-width: 192px) 100vw, 192px\" \/><\/a><figcaption id=\"caption-attachment-8032\" class=\"wp-caption-text\">The problem with Cheerios&#8217; seed mix packets was that they contained non-native species known to be noxious in some parts of the country. [<a href=\"http:\/\/www.flickr.com\/photos\/61525950@N02\/20123318126\">Photo credit<\/a>]<\/figcaption><\/figure><strong>Companies need to bee smarter<\/strong><\/p>\n<p>Corporate investment in pollinator health is vitally important \u2013 but only if those dollars provide the best bang for the buck <em>and<\/em>\u00a0for the bees.<\/p>\n<p><a href=\"https:\/\/www.washingtonpost.com\/news\/animalia\/wp\/2017\/03\/30\/the-great-bee-bumble-cheerios-wanted-to-help-its-plan-went-terribly-wrong\/?utm_term=.b9a6715c62b9\">Cheerios\u2019 attempt<\/a> to bring awareness to the plight of pollinators backfired when some of the wildflower species handed out in seed mix packets actually turned out to be invasive species that could destroy\u00a0native populations, spread diseases and cause severe damage. When companies of this size invest big dollars in national pollinator campaigns, they have to get it right. Consumers count on it and, in this case, their mascot\u2019s life depends on it.<\/p>\n<p>To be impactful on a large scale, companies should be investing in programs like the <a href=\"https:\/\/www.edf.org\/ecosystems\/monarch-butterfly-habitat-exchange\" target=\"_blank\" rel=\"noopener noreferrer\">Monarch Butterfly Habitat Exchange<\/a>, which specializes in monarch recovery by combining the strongest science tools with a market-based framework to bring sustainable solutions to scale. Even better, the exchange model is focused on unleashing the untapped reservoir of pollinator habitat on America\u2019s farms and ranches \u2013 bringing conservation solutions, and money, to the very core of the supply chain. Therefore, when a company invests in creating habitat through the exchange, it\u2019s also investing in its key suppliers.<\/p>\n<p>The Monarch Butterfly Habitat Exchange is coming online this summer, with opportunities for private companies to invest in pollinator habitat. In the future, we plan\u00a0to expand or replicate the program for a host of other pollinators.<\/p>\n<p>With a commitment to science, innovation and sustainability, in addition to smart investment decisions, the private sector can turn the current pollinator emergency into a big opportunity.<\/p>\n<p><em>Related:<\/em><\/p>\n<p><a href=\"https:\/\/blogs.edf.org\/growingreturns\/2016\/05\/03\/monarchs-still-need-milkweed-and-farmers-are-growing-it\/\" target=\"_blank\" rel=\"noopener noreferrer\">Monarchs still need milkweed, and farmers are growing it &gt;&gt;<\/a><\/p>\n<p><a href=\"https:\/\/blogs.edf.org\/growingreturns\/2016\/10\/18\/ranchlands-an-untapped-reservoir-of-monarch-butterfly-habitat\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ranchlands: An untapped reservoir of monarch butterfly habitat &gt;&gt;<\/a><\/p>\n<p><a href=\"https:\/\/blogs.edf.org\/growingreturns\/2016\/12\/29\/the-year-the-private-sector-stepped-up-for-land-water-and-wildlife\/\" target=\"_blank\" rel=\"noopener noreferrer\">The year the private sector stepped up for land, water and wildlife &gt;&gt;<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bees, beetles and butterflies are in big trouble. Pollinators all over the world are experiencing dramatic declines in populations, with about 40\u00a0percent of all invertebrate pollinator species facing a very real threat of extinction. Just last October, several species of bees were added to the U.S. Endangered Species List for the first time. Monarch butterfly &#8230;<\/p>\n","protected":false},"author":55145,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[120554],"tags":[102677,75692,102676,102675,102679,66739,72451,84744],"coauthors":[],"class_list":["post-8029","post","type-post","status-publish","format-standard","hentry","category-agriculture","tag-cheerios","tag-monarch-butterfly","tag-national-pollinator-week-environmental-defense-fund","tag-pollinators","tag-rusty-patched-bumblebee","tag-u-s-fish-and-wildlife-service","tag-whole-foods","tag-xerces-society"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/blogs.edf.org\/growingreturns\/wp-json\/wp\/v2\/posts\/8029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.edf.org\/growingreturns\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.edf.org\/growingreturns\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.edf.org\/growingreturns\/wp-json\/wp\/v2\/users\/55145"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.edf.org\/growingreturns\/wp-json\/wp\/v2\/comments?post=8029"}],"version-history":[{"count":1,"href":"https:\/\/blogs.edf.org\/growingreturns\/wp-json\/wp\/v2\/posts\/8029\/revisions"}],"predecessor-version":[{"id":15782,"href":"https:\/\/blogs.edf.org\/growingreturns\/wp-json\/wp\/v2\/posts\/8029\/revisions\/15782"}],"wp:attachment":[{"href":"https:\/\/blogs.edf.org\/growingreturns\/wp-json\/wp\/v2\/media?parent=8029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.edf.org\/growingreturns\/wp-json\/wp\/v2\/categories?post=8029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.edf.org\/growingreturns\/wp-json\/wp\/v2\/tags?post=8029"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blogs.edf.org\/growingreturns\/wp-json\/wp\/v2\/coauthors?post=8029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}