Visiting my friend and Iowa corn farmer, Tim Richter.

Before installing a new heating system for your home, you’d want to conduct an analysis to make sure it’s worth the money, right? The same logic applies to farming – before a producer considers implementing conservation practices or new technologies, he or she will need to know how those practices will affect an operation’s bottom line.

Despite some good anecdotal information and several isolated field trial studies, the reality is we don’t have nearly enough information on the economic impacts – good or bad – of individual conservation practices. That means we cannot yet make an ironclad business case that will persuade the majority of farmers to implement conservation practices.

There are several key reasons for the dearth of information, and that’s partly my fault.

I’m hoping you can look past this and consider my call to work together to collect the necessary data to strengthen the case. Our food, livelihoods and landscapes depend on it. Read More »