Even in the depths of winter it’s easy to bite into a plump blackberry or a delicate red raspberry, thanks to Driscoll’s, the world’s largest berry company.
In late 2018, I traveled to the Pajaro Valley, west of Santa Cruz, for a tour of a Driscoll’s research facility, which provided an eye-opening view into how this family-owned company has become an agriculture leader selling berries every month of the year, and why they are so committed to water conservation.
Inspired by a presentation by James duBois, Driscoll’s senior manager of global environmental impact, I followed up with him to ask a few questions and dig a bit deeper into the company’s water management efforts. Here is what James shared with me. Read More