It is no surprise that information has value in the technology age. A recent article in the New York Times spotlights an Indiana farming family to show how information is shaping 21st century agriculture.
Kip Tom, a seventh-generation farmer, is riding the wave of agricultural consolidation that, since the 1980s, has led to bigger farms, bigger technology, and now, bigger data.
Bigger revenues have come along with this transition. Tom says better data analysis has raised his return on investment over seven percent – from 14 percent to 21.2 percent.