{"id":9347,"date":"2015-01-28T16:34:26","date_gmt":"2015-01-28T22:34:26","guid":{"rendered":"http:\/\/blogs.edf.org\/energyexchange\/?p=9347"},"modified":"2015-01-28T16:40:11","modified_gmt":"2015-01-28T22:40:11","slug":"sfuncube-lighting-the-way-for-solar-innovation-in-california","status":"publish","type":"post","link":"https:\/\/blogs.edf.org\/energyexchange\/2015\/01\/28\/sfuncube-lighting-the-way-for-solar-innovation-in-california\/","title":{"rendered":"SfunCube: Lighting the Way for Solar Innovation in California"},"content":{"rendered":"

\"rp_ca_innov_series_icon_283x204.jpg\"<\/a>EDF\u2019s Innovators Series profiles companies and people across California with bold solutions to reduce carbon pollution and help the state meet the goals of AB 32. Each addition to the series will profile a different solution, focused on the development of new technology and ideas.<\/em><\/p>\n

By: Anna Doty<\/a>, West Coast Policy Associate<\/em><\/p>\n

Emily Kirsch calls herself a \u201csolar-lifer.\u201d Kirsch came onto the solar scene by way of former Obama advisor Van Jones\u2019 green jobs campaign in Oakland. Now, as the co-founder and CEO of Oakland-based SfunCube<\/a>\u2014the world\u2019s only solar-exclusive start-up business accelerator\u2014Kirsch is growing California\u2019s clean economy in an entirely new way and she knows the future of solar is bright.<\/p>\n

Nestled in the heart of downtown Oakland, SfunCube\u2014Solar for Universal Need\u2014is supporting a growing \u201csolar ecosystem\u201d of the most promising solar startups that are making the San Francisco Bay Area the nation\u2019s epicenter for solar innovation and entrepreneurship. Recently, I had the opportunity to talk with Emily Kirsch and some of the solar pioneers who are working at SfunCube to make universal access to solar a reality in California, throughout the US, and around the world.<\/p>\n

In California today, there are over 1,889 solar companies<\/a> that are part of the solar supply chain, creating more than 50,000 jobs\u2014roughly a third of all the solar jobs in the country\u2014and that\u00a0is no coincidence.<\/p>\n

\"Emily<\/a>
Emily Kirsch, co-founder and CEO of SfunCube<\/figcaption><\/figure>\n

\u201cIn California the solar industry now employs more people than many of the state\u2019s major investor-owned utilities and it\u2019s possible because of the policies that have been enacted here in California,\u201d said Kirsch. \u00a0\u201cThe success of solar startups in SfunCube is possible because of California\u2019s renewable policy wins.\u201d<\/p>\n

Business accelerators, like incubators, can play an important role in the lifecycle of start-up businesses.\u00a0 Accelerators like SfunCube provide critical resources and a place for \u201ccreative collisions\u201d that help businesses take off and establish a firm trajectory for sustainability and growth. However, unlike other business accelerators that cover a wide range of industries, SfunCube hones in on a single industry\u00a0\u2013 solar \u2013 allowing them to provide the best business development advisors, policy expertise, and synergistic community to solar entrepreneurs.<\/p>\n

Once invited into the nine-month accelerator program, entrepreneurs get access to free office space, legal, financial and public relations services, networking events and contacts, and, of course, capital. In return, SfunCube takes a five percent equity stake in the company\u2014ensuring the financial sustainability of SfunCube\u2019s Accelerator, all while jump-starting new businesses and bringing their diverse solutions for cutting the \u201csoft costs\u201d of solar to market.<\/p>\n

\n

Who: <\/strong>SfunCube accelerates the success of solar entrepreneurs by providing the world\u2019s most vibrant ecosystem for solar startups.<\/p>\n

What: <\/strong>SfunCube supports 20 solar startups and 65 solar entrepreneurs in house along with 200 more startup employees in the US and around the world.<\/p>\n

Where:<\/b> Oakland, California<\/p>\n

Why: <\/strong>SfunCube provides solar entrepreneurs the resources they need to scale and bring down soft costs in the solar sector\u2014aiding California in meeting the goals of AB 32 and furthering their own mission of making solar the most affordable and abundant energy resource in the world.<\/p>\n<\/div>\n

With solar hardware becoming increasingly affordable, bringing down soft costs\u2014such as those associated with marketing, financing, permitting, and installation\u2014have been central to both private sector and federal efforts<\/a> to expand solar access. New products and services aimed at cutting these expenses represent much of the growth in the solar sector in the last five years\u2014and in this realm, too, California continues to be a national leader.<\/p>\n

By driving down costs, SfunCube\u2019s business development model is fueling growth in California\u2019s increasingly sophisticated and competitive solar market, and helping California achieve its ambitious AB 32<\/a> greenhouse gas emissions reduction goals. And, with over 20 businesses in SfunCube at any given time, SfunCube offers real-time proof of the opportunity for new business models emerging as a result of California\u2019s climate leadership.<\/p>\n

Here\u2019s one example: one of the first graduates from SfunCube\u2019s accelerator program, BrightCurrent<\/a>, had just 20 employees when they started the accelerator. Now, nine months later, BrightCurrent has just hired its 100th<\/sup> employee and is the largest outsource retail solar provider in the entire US, funneling residential solar customers to installation companies throughout the country.<\/p>\n

Prior to founding BrightCurrent, John Bourne worked for SunEdison, pioneer of the Power Purchase Agreement<\/a>, the innovative financing mechanism that opened the doors to solar for millions of risk-averse customers for the first time and allowed the solar industry to mature. Yet, even with the huge uptick in homes going solar, Bourne set his sights higher.<\/p>\n

With the price of equipment and panels plummeting and zero-down leases offered by companies like SunEdison, in many parts of the country solar became cheaper than relying solely on the grid. Still, 89% of homeowners were saying they would go solar, but couldn\u2019t afford it. \u201cIt was crystal clear to me then,\u201d said Bourne, \u201cthe problem was education.\u201d<\/p>\n

Across the nation, BrightCurrent is bringing that education directly to the customer in major solar retailers like Costco. And, they\u2019ve reduced customer acquisition costs by more than 30% for the solar installers that work with them, savings that can be passed onto customers, making solar more accessible and affordable than ever.<\/p>\n

BrightCurrent, like many of the companies within SfunCube\u2019s fold, views California\u2019s clean energy policies as a major reason to open up shop within the state. \u201cThe solar industry tracks the policy landscape,\u201d said Bourne. \u201cAnd stability in clean energy policy is a critical consideration for us in growing, hiring, and investing in our business. In California right now, we are a job-engine<\/em>.\u201d<\/p>\n

The success of SfunCube businesses like BrightCurrent demonstrates that SfunCube\u2019s accelerator model can work and that lawmakers\u2019 getting the policy right is critical to its success. As other states and nations begin adopting versions of California\u2019s clean energy policies, SfunCube is also looking to replicate its model, bringing the products and services of its entrepreneurs to cities across the globe.<\/p>\n

For now, Emily Kirsch knows that California, with its groundbreaking climate legislation, has provided SfunCube its first and best opportunity to realize the vision of a clean energy future. \u201cAB 32 is it<\/em>,\u201d said Kirsch.\u00a0 \u201cIt\u2019s the cornerstone for clean energy policy in California, it\u2019s the platform that makes our work possible, and it\u2019s moving us toward our vision that, in less than 30 years, solar will be the most affordable and abundant energy resource in the world.\u201d<\/p>\n

Please note that EDF has a standing corporate donation policy and we accept no funding from companies or organizations featured in this series.\u00a0 Furthermore, the EDF California Innovators Series is in no way an official endorsement of the people or organizations featured, or their business models and practices.<\/em><\/p>\n

This post originally appeared on our California Dream 2.0 blog<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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