{"id":24927,"date":"2026-05-20T10:42:36","date_gmt":"2026-05-20T14:42:36","guid":{"rendered":"https:\/\/blogs.edf.org\/energyexchange\/?p=24927"},"modified":"2026-05-20T11:11:14","modified_gmt":"2026-05-20T15:11:14","slug":"four-levers-that-can-unlock-hydrogen-demand-today","status":"publish","type":"post","link":"https:\/\/blogs.edf.org\/energyexchange\/2026\/05\/20\/four-levers-that-can-unlock-hydrogen-demand-today\/","title":{"rendered":"Four\u00a0levers\u00a0that\u00a0can\u00a0unlock\u00a0hydrogen\u00a0demand today"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p><em>By <a href=\"https:\/\/www.edf.org\/people\/chelcie-henry-robertson\" type=\"link\" id=\"https:\/\/www.edf.org\/people\/chelcie-henry-robertson\">Chelcie Henry-Robertson&nbsp;<\/a><\/em><\/p>\n\n\n\n<p>Across&nbsp;major economies, from the&nbsp;U.&nbsp;S.&nbsp;to&nbsp;Germany&nbsp;and&nbsp;India, governments and industry&nbsp;are&nbsp;working&nbsp;to scale low-emissions hydrogen as a substitute for fossil fuels in hard-to-abate&nbsp;sectors such as fertilizers, refining,&nbsp;shipping&nbsp;and aviation.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Low-emissions hydrogen&nbsp;remains&nbsp;a critical&nbsp;option&nbsp;for energy security and deep decarbonization.&nbsp;Yet despite&nbsp;widespread interest&nbsp;and&nbsp;clear use cases,&nbsp;many projects are stalling before&nbsp;final&nbsp;investment decisions&nbsp;because&nbsp;offtake commitments&nbsp;and bankable market structures&nbsp;have not kept pace with market ambitions.&nbsp;Delayed action risks slowing decarbonization and prolonging dependence on volatile fossil fuel markets.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Building on&nbsp;EDF&nbsp;<a href=\"https:\/\/www.edf.org\/cleaning-up-gray-hydrogen\" target=\"_blank\" rel=\"noreferrer noopener\">analysis&nbsp;<\/a>of&nbsp;hydrogen&nbsp;use&nbsp;in US fertilizer and refining&nbsp;markets,&nbsp;this blog&nbsp;outlines&nbsp;four&nbsp;market and policy levers&nbsp;that can&nbsp;help create&nbsp;hydrogen demand&nbsp;even&nbsp;under today\u2019s uncertain conditions.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Book and&nbsp;claim&nbsp;\u2013&nbsp;unlocking&nbsp;demand&nbsp;by separating&nbsp;physical&nbsp;use&nbsp;from climate value<\/strong>&nbsp;<\/p>\n\n\n\n<p>Book and claim systems offer a practical way to address&nbsp;cost premiums&nbsp;in today\u2019s low-emissions hydrogen market. Under this&nbsp;market-based&nbsp;approach, companies with a higher willingness to pay&nbsp;\u2014&nbsp;for example,&nbsp;consumer-facing food&nbsp;brands&nbsp;\u2013&nbsp;cover the added cost of low-emissions hydrogen&nbsp;and&nbsp;claim the&nbsp;associated emissions reductions, helping to&nbsp;meet their climate targets, even if they may not&nbsp;use&nbsp;the hydrogen&nbsp;directly&nbsp;themselves. The hydrogen&nbsp;can&nbsp;then&nbsp;be&nbsp;steered&nbsp;to&nbsp;sectors, such as fertilizer production,&nbsp;that&nbsp;urgently&nbsp;need to&nbsp;reduce&nbsp;emissions&nbsp;but may&nbsp;struggle&nbsp;to absorb the&nbsp;green premium&nbsp;between clean and fossil-based fuels.&nbsp;<\/p>\n\n\n\n<p>This type of&nbsp;book-and-claim&nbsp;system&nbsp;is&nbsp;being&nbsp;piloted&nbsp;in&nbsp;Minnesota, where Pepsi and others can&nbsp;purchase&nbsp;certificates for&nbsp;low-emissions&nbsp;fertilizer&nbsp;made from&nbsp;green&nbsp;hydrogen-based&nbsp;ammonia.&nbsp;Similar accounting systems&nbsp;exist elsewhere.&nbsp;CertifHy&nbsp;\u2013 a European voluntary hydrogen book-and-claim system \u2013 has been operational since 2018.&nbsp;Renewable&nbsp;electricity&nbsp;markets&nbsp;have&nbsp;used similar systems for decades, through&nbsp;Renewable Energy Credits in the U.S.&nbsp;and Guarantees of Origin in the&nbsp;European Union.&nbsp;These programs offer useful lessons for&nbsp;future book and claim design,&nbsp;including the importance of robust,&nbsp;verifiable&nbsp;and transparent&nbsp;emissions&nbsp;accounting.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Buyers\u2019&nbsp;alliances:&nbsp;aggregating&nbsp;demand to&nbsp;create bankable signals<\/strong>&nbsp;<\/p>\n\n\n\n<p>Buyers\u2019&nbsp;alliances&nbsp;are&nbsp;another&nbsp;market-based tool&nbsp;that&nbsp;can help create the early demand signals&nbsp;that producers need to&nbsp;get projects off the ground. By&nbsp;pooling&nbsp;their purchasing power&nbsp;and&nbsp;committing&nbsp;to buy&nbsp;low-emissions hydrogen,&nbsp;companies can&nbsp;give producers&nbsp;and financial backers&nbsp;more confidence&nbsp;to move projects forward.&nbsp;&nbsp;<\/p>\n\n\n\n<p>This approach is already being used&nbsp;across a range of&nbsp;sectors needing to decarbonize.&nbsp;The&nbsp;World Economic Forum\u2019s First Movers Coalition&nbsp;is a&nbsp;leading&nbsp;example,&nbsp;targeting hard-to-abate sectors such as shipping,&nbsp;aviation&nbsp;and steel.&nbsp;In its first five years, the coalition&nbsp;helped&nbsp;generate&nbsp;more than&nbsp;130 offtake agreements and investments,&nbsp;demonstrating the power of buyers\u2019&nbsp;alliances&nbsp;to&nbsp;create&nbsp;credible&nbsp;demand signals.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Hydrogen industry members&nbsp;and policymakers&nbsp;can&nbsp;build on&nbsp;this&nbsp;momentum by expanding existing&nbsp;alliances, such as&nbsp;ZEMBA&nbsp;and&nbsp;SABA,&nbsp;while also developing sector-specific initiatives&nbsp;like the&nbsp;alliance for Low-Emission Ammonia-based Fertilizers, launched at COP30.&nbsp;These groups are helping to&nbsp;create&nbsp;the&nbsp;demand&nbsp;certainty&nbsp;that&nbsp;hydrogen&nbsp;producers and&nbsp;investors&nbsp;need&nbsp;to accelerate deployment.&nbsp;<\/p>\n\n\n\n<p><strong>Product standards:&nbsp;mandating&nbsp;demand through&nbsp;regulated markets&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<p>Product&nbsp;standards&nbsp;use regulation to&nbsp;create predictable demand for low-emissions hydrogen.&nbsp;The&nbsp;standards&nbsp;can&nbsp;require a&nbsp;certain amount of&nbsp;low-emissions&nbsp;hydrogen&nbsp;to be used during&nbsp;production. For example,&nbsp;the EU&nbsp;has set&nbsp;targets&nbsp;requiring&nbsp;a growing share of&nbsp;industrial&nbsp;hydrogen use&nbsp;to come&nbsp;from renewable electricity&nbsp;by 2030.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Alternatively,&nbsp;a&nbsp;limit&nbsp;might be set&nbsp;for&nbsp;the carbon&nbsp;intensity&nbsp;of&nbsp;fuels or&nbsp;end products, as seen in&nbsp;Colorado\u2019s&nbsp;Buy Clean&nbsp;standard&nbsp;for&nbsp;publicly funded construction&nbsp;materials.&nbsp;This creates&nbsp;predictable&nbsp;demand for&nbsp;low-emissions&nbsp;hydrogen&nbsp;or its derivatives,&nbsp;reducing risk for early projects&nbsp;and&nbsp;encouraging investment.&nbsp;<\/p>\n\n\n\n<p><strong>Public financial support:&nbsp;closing&nbsp;the cost gap to&nbsp;enable&nbsp;demand<\/strong>&nbsp;<\/p>\n\n\n\n<p>Public financial support strengthens demand by bringing down hydrogen costs to be competitive with fossil fuels.&nbsp;Government support can take the form of production or end-use tax incentives&nbsp;where producers or end-users must meet&nbsp;a&nbsp;minimum emissions intensity threshold,&nbsp;or Contracts for Difference&nbsp;where the government sets a&nbsp;guaranteed price floor or ceiling for clean fuel options.&nbsp;<\/p>\n\n\n\n<p>The U.S.&nbsp;and Australia&nbsp;have&nbsp;introduced federal clean hydrogen production tax credits, while Colorado and Illinois&nbsp;have&nbsp;implemented clean hydrogen&nbsp;tax&nbsp;credits&nbsp;aimed at hard-to-abate end uses.&nbsp;Meanwhile&nbsp;CfDs&nbsp;have been the preferred policy&nbsp;in&nbsp;the&nbsp;EU&nbsp;(European Hydrogen Bank auctions),&nbsp;Japan&nbsp;(Green Transformation (GX) scheme),&nbsp;and the&nbsp;United Kingdom&nbsp;(Low Carbon Hydrogen Agreement).&nbsp;&nbsp;<\/p>\n\n\n\n<p>Both tax incentives and&nbsp;CfDs&nbsp;improve project affordability and strengthen&nbsp;demand.&nbsp;&nbsp;Some forms of&nbsp;CfDs, like those&nbsp;in&nbsp;the EU and India,&nbsp;can&nbsp;further address demand&nbsp;by matching&nbsp;offtakers&nbsp;and producers&nbsp;directly,&nbsp;resulting in signed offtake agreements.&nbsp;<\/p>\n\n\n\n<p><strong>Looking&nbsp;ahead<\/strong>&nbsp;<\/p>\n\n\n\n<p>Hydrogen&nbsp;markets are facing&nbsp;barriers to uptake, but these challenges are not insurmountable.&nbsp;The tools are out there,&nbsp;yet&nbsp;the absence of coordinated action to deploy at scale&nbsp;remains&nbsp;a constraint.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>The&nbsp;four levers outlined in this blog&nbsp;\u2014&nbsp;book and claim systems, buyer alliances, product&nbsp;standards&nbsp;and public financial support&nbsp;\u2014&nbsp;already exist in different forms across&nbsp;jurisdictions&nbsp;and sectors. The&nbsp;challenge now is scaling and&nbsp;aligning these approaches&nbsp;to build credible demand.&nbsp;&nbsp;<\/p>\n\n\n\n<p>These levers are most effective when deployed together: market coordination, regulatory&nbsp;certainty&nbsp;and financial support each address different barriers to demand formation.&nbsp;<\/p>\n\n\n\n<p>Achieving net zero by 2050 will require&nbsp;this kind of early market leadership.&nbsp;Policymakers and industry members&nbsp;do not need to wait for perfect market&nbsp;conditions&nbsp;to&nbsp;emerge; they can&nbsp;begin&nbsp;shaping&nbsp;the market&nbsp;through the&nbsp;decisions&nbsp;they make today.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Chelcie Henry-Robertson&nbsp; Across&nbsp;major economies, from the&nbsp;U.&nbsp;S.&nbsp;to&nbsp;Germany&nbsp;and&nbsp;India, governments and industry&nbsp;are&nbsp;working&nbsp;to scale low-emissions hydrogen as a substitute for fossil fuels in hard-to-abate&nbsp;sectors such as fertilizers, refining,&nbsp;shipping&nbsp;and aviation.&nbsp;&nbsp; Low-emissions hydrogen&nbsp;remains&nbsp;a critical&nbsp;option&nbsp;for energy security and deep decarbonization.&nbsp;Yet despite&nbsp;widespread interest&nbsp;and&nbsp;clear use cases,&nbsp;many projects are stalling before&nbsp;final&nbsp;investment decisions&nbsp;because&nbsp;offtake commitments&nbsp;and bankable market structures&nbsp;have not kept pace with market ambitions.&nbsp;Delayed action risks &#8230;<\/p>\n","protected":false},"author":152891,"featured_media":24928,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,114210],"tags":[],"coauthors":[114057],"class_list":["post-24927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","category-hydrogen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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