{"id":14657,"date":"2017-01-09T10:14:00","date_gmt":"2017-01-09T16:14:00","guid":{"rendered":"http:\/\/blogs.edf.org\/energyexchange\/?p=14657"},"modified":"2017-01-09T10:50:00","modified_gmt":"2017-01-09T16:50:00","slug":"why-strategic-choices-and-water-could-make-people-more-energy-efficient","status":"publish","type":"post","link":"https:\/\/blogs.edf.org\/energyexchange\/2017\/01\/09\/why-strategic-choices-and-water-could-make-people-more-energy-efficient\/","title":{"rendered":"Why Strategic Choices \u2013 and Water \u2013 Could Make People More Energy-Efficient"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-14659 size-medium\" src=\"https:\/\/blogs.edf.org\/energyexchange\/wp-content\/blogs.dir\/38\/files\/2017\/01\/iStock-186812568-300x250.jpg\" width=\"300\" height=\"250\" srcset=\"https:\/\/blogs.edf.org\/energyexchange\/wp-content\/blogs.dir\/38\/files\/2017\/01\/iStock-186812568-300x250.jpg 300w, https:\/\/blogs.edf.org\/energyexchange\/wp-content\/blogs.dir\/38\/files\/2017\/01\/iStock-186812568-768x640.jpg 768w, https:\/\/blogs.edf.org\/energyexchange\/wp-content\/blogs.dir\/38\/files\/2017\/01\/iStock-186812568-1024x853.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>At my household, a new year means a new energy and water-use baseline. By that I mean, every month, I look at how much electricity and water I used in comparison to the same month the previous year \u2013 so I can try to be as efficient as possible. But I work in the energy field, and I know that\u2019s not a typical New Year\u2019s tradition. Most people don\u2019t examine the trends of their energy-use or spend much time thinking about how to reduce it.<\/p>\n<p>So, what motivates the \u201caverage\u201d person to take action and be more energy-efficient? It depends.<\/p>\n<p>A recent <a href=\"http:\/\/pics.uvic.ca\/sites\/default\/files\/uploads\/publications\/FINAL%20Social%20mobilization-Sussman%20Gifford.pdf\">study<\/a> by the <a href=\"http:\/\/www.pics.uvic.ca\/\">Pacific Institute for Climate Solutions<\/a> and the American Council for an Energy Efficient Economy (<a href=\"http:\/\/aceee.org\/\">ACEEE<\/a>) looked at the psychology behind individuals\u2019 energy efficiency behavior, and how that information could be used to design more effective programs.<\/p>\n<p>The study came away with some fascinating findings that show electric utilities need to be strategic in the way they create, as well as communicate about, their efficiency programs. Moreover, it led me to believe showing how energy efficiency relates to water \u2013 the quality and availability of which many people care about \u2013 could help encourage people to be more mindful about their energy use.<!--more--><\/p>\n<p><strong>Study takeaways<\/strong><\/p>\n<p>One false assumption often made when designing an efficiency program is, if you give the customer the information and tell them what to do, they will do it. But information alone will not lead people to change their behavior. <div class=\"simplePullQuote right\"><p>Information alone will not lead people to change their behavior.<\/p>\n<\/div><\/p>\n<p>In order to ensure people actually hear and act on the message, utilities should consider:<\/p>\n<ul>\n<li><strong>Tailoring messaging<\/strong>: Rather than simply talking about saving energy, the program could emphasize improving air quality or saving money, depending on your audience. For example, the study concludes \u201cconservatives are more likely to respond to messages about \u2018wasted energy\u2019 or \u2018climate change\u2019 than to messaging about \u2018global warming\u2019.\u201d But first, utilities have to learn more about their customers to understand the language that will work best.<\/li>\n<li><strong>The right messenger<\/strong>: People are social animals, and we are more likely to listen to a message from someone we know and trust. The study found that recruiting trusted leaders from a social network, like a neighborhood or church, would be more effective than having the information come from an outsider.<\/li>\n<li><strong>Giving feedback<\/strong>: Letting people know their actions are saving energy makes it more likely they will continue to engage in that behavior. Plus, \u201cthe more frequently personalized feedback is given, the more effective it tends to be.\u201d Other studies have <a href=\"https:\/\/blogs.edf.org\/energyexchange\/2014\/09\/11\/what-a-difference-a-day-makes-the-value-of-real-time-electricity-data\/\">shown<\/a> real-time energy-use feedback can result in up to 12 percent household savings.<\/li>\n<li><strong>Using pledges:<\/strong> A commitment to do something \u2013 like promising to turn off all appliances when not in use \u2013 makes people \u201cmore likely to follow through with their planned actions.\u201d<\/li>\n<\/ul>\n<p>[Tweet &#8220;How water could help make people more energy-efficient&#8221;]<\/p>\n<p><strong>The energy-water connection<\/strong><\/p>\n<p>Unless you live near a power plant or in a place with markedly poor air quality, you probably don\u2019t think about how your own energy use can have a direct impact on the environment.<\/p>\n<p>But what if you tied electricity to something more personal, like water?<\/p>\n<p>I live in Austin, and my water comes from the Highland Lakes, a group of manmade reservoirs from the Colorado River just outside the city. I spent every summer as a kid swimming and boating in Lake Travis, part of the Highland group. In the worst year of the <a href=\"https:\/\/stateimpact.npr.org\/texas\/tag\/drought\/\">Texas drought<\/a>, the beautiful Lake Travis looked like a mud pit. Businesses and marinas closed because the water no longer made it to what had been the shore. I\u2019ll never forget how that lack of water made me feel, and it still inspires me to use water wisely.\u00a0<div class=\"simplePullQuote right\"><p>Every time you turn your lights on, you might as well be turning on the faucet, too.\u00a0<\/p>\n<\/div><\/p>\n<p>Connecting water to power could sway more people into thinking about how they use energy. Traditional power resources \u2013 like coal, natural gas, and nuclear \u2013 require a significant amount of water to produce energy: It takes an average of <a href=\"http:\/\/pubs.usgs.gov\/circ\/1405\/pdf\/circ1405.pdf\">21 gallons<\/a> of water to produce one kilowatt-hour of electricity. The average American uses about <a href=\"https:\/\/www.eia.gov\/tools\/faqs\/faq.cfm?id=97&amp;t=3\">900 kWh<\/a> per month \u2013 that\u2019s nearly 19,000 gallons of water per person per month just for electricity! So, every time you turn your lights on, you might as well be turning on the faucet, too. If electric utilities made that connection to customers or policymakers, it could make the reality of our energy behavior more tangible.<\/p>\n<p>Energy efficiency is a great way to reduce customers\u2019 bills, save water, and lower pollution. But if utilities want people to take advantage of their energy efficiency programs, the new study from Pacific Institute for Climate Solutions and ACEEE suggests they should consider strategic tactics and messengers when delivering the critical details surrounding efficiency. One way to enhance engagement could be by emphasizing the inextricable link between energy and water, and helping people understand where their water comes from.<\/p>\n<p>How you use electricity in your own home is a personal decision, but having a deeper knowledge of the impacts of those choices could lead to less energy <em>and <\/em>water waste \u2013 and healthier air for us all.<\/p>\n<p><em>Photo source: iStock\/<a href=\"http:\/\/www.istockphoto.com\/photo\/water-bulb-gm186812568-10265962\" target=\"_blank\">nicolas_<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At my household, a new year means a new energy and water-use baseline. By that I mean, every month, I look at how much electricity and water I used in comparison to the same month the previous year \u2013 so I can try to be as efficient as possible. But I work in the energy &#8230;<\/p>\n","protected":false},"author":7471,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[254,735],"tags":[],"coauthors":[],"class_list":["post-14657","post","type-post","status-publish","format-standard","hentry","category-energy-efficiency","category-energy-water-nexus"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Strategic Choices \u2013 and Water \u2013 Could Make People More Energy-Efficient - Energy Exchange<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.edf.org\/energyexchange\/2017\/01\/09\/why-strategic-choices-and-water-could-make-people-more-energy-efficient\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Strategic Choices \u2013 and Water \u2013 Could Make People More Energy-Efficient - Energy Exchange\" \/>\n<meta property=\"og:description\" content=\"At my household, a new year means a new energy and water-use baseline. By that I mean, every month, I look at how much electricity and water I used in comparison to the same month the previous year \u2013 so I can try to be as efficient as possible. But I work in the energy ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.edf.org\/energyexchange\/2017\/01\/09\/why-strategic-choices-and-water-could-make-people-more-energy-efficient\/\" \/>\n<meta property=\"og:site_name\" content=\"Energy Exchange\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-09T16:14:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-01-09T16:50:00+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/blogs.edf.org\/energyexchange\/wp-content\/blogs.dir\/38\/files\/2017\/01\/iStock-186812568-300x250.jpg\" \/>\n<meta name=\"author\" content=\"Kate Zerrenner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@KateZerrenner\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kate Zerrenner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogs.edf.org\\\/energyexchange\\\/2017\\\/01\\\/09\\\/why-strategic-choices-and-water-could-make-people-more-energy-efficient\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.edf.org\\\/energyexchange\\\/2017\\\/01\\\/09\\\/why-strategic-choices-and-water-could-make-people-more-energy-efficient\\\/\"},\"author\":{\"name\":\"Kate Zerrenner\",\"@id\":\"https:\\\/\\\/blogs.edf.org\\\/energyexchange\\\/#\\\/schema\\\/person\\\/c9edbe68edc1e8b42a706ed32dc3a3f2\"},\"headline\":\"Why Strategic Choices \u2013 and Water \u2013 Could Make People More Energy-Efficient\",\"datePublished\":\"2017-01-09T16:14:00+00:00\",\"dateModified\":\"2017-01-09T16:50:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogs.edf.org\\\/energyexchange\\\/2017\\\/01\\\/09\\\/why-strategic-choices-and-water-could-make-people-more-energy-efficient\\\/\"},\"wordCount\":886,\"commentCount\":4,\"image\":{\"@id\":\"https:\\\/\\\/blogs.edf.org\\\/energyexchange\\\/2017\\\/01\\\/09\\\/why-strategic-choices-and-water-could-make-people-more-energy-efficient\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/blogs.edf.org\\\/energyexchange\\\/wp-content\\\/blogs.dir\\\/38\\\/files\\\/2017\\\/01\\\/iStock-186812568-300x250.jpg\",\"articleSection\":[\"Energy Efficiency\",\"Energy-Water Nexus\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blogs.edf.org\\\/energyexchange\\\/2017\\\/01\\\/09\\\/why-strategic-choices-and-water-could-make-people-more-energy-efficient\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blogs.edf.org\\\/energyexchange\\\/2017\\\/01\\\/09\\\/why-strategic-choices-and-water-could-make-people-more-energy-efficient\\\/\",\"url\":\"https:\\\/\\\/blogs.edf.org\\\/energyexchange\\\/2017\\\/01\\\/09\\\/why-strategic-choices-and-water-could-make-people-more-energy-efficient\\\/\",\"name\":\"Why Strategic Choices \u2013 and Water \u2013 Could Make People More Energy-Efficient - 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