{"id":4465,"date":"2013-01-29T10:55:59","date_gmt":"2013-01-29T14:55:59","guid":{"rendered":"http:\/\/blogs.edf.org\/edfish\/?p=4465"},"modified":"2013-01-29T11:00:35","modified_gmt":"2013-01-29T15:00:35","slug":"mcdonalds-to-use-eco-labeled-fish-were-lovin-it","status":"publish","type":"post","link":"https:\/\/blogs.edf.org\/edfish\/2013\/01\/29\/mcdonalds-to-use-eco-labeled-fish-were-lovin-it\/","title":{"rendered":"McDonald\u2019s to Use Eco-Labeled Fish: We\u2019re Lovin&#8217; It"},"content":{"rendered":"<figure id=\"attachment_4466\" aria-describedby=\"caption-attachment-4466\" style=\"width: 300px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/blogs.edf.org\/edfish\/wp-content\/blogs.dir\/18\/files\/2013\/01\/McDonalds-Filet-O-Fish.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4466\" src=\"https:\/\/blogs.edf.org\/edfish\/wp-content\/blogs.dir\/18\/files\/2013\/01\/McDonalds-Filet-O-Fish-300x168.jpg\" alt=\"McDonald's Filet O Fish Made from Alaskan Pollock \" width=\"300\" height=\"168\" srcset=\"https:\/\/blogs.edf.org\/edfish\/wp-content\/blogs.dir\/18\/files\/2013\/01\/McDonalds-Filet-O-Fish-300x168.jpg 300w, https:\/\/blogs.edf.org\/edfish\/wp-content\/blogs.dir\/18\/files\/2013\/01\/McDonalds-Filet-O-Fish.jpg 580w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-4466\" class=\"wp-caption-text\">A McDonald&#8217;s Filet o Fish sandwich, made from Alaskan Pollock. Photo from McDonald&#8217;s<\/figcaption><\/figure>\n<p><span style=\"font-size: 13px;line-height: 19px\">Recently, McDonald\u2019s USA <\/span><a href=\"http:\/\/www.huffingtonpost.com\/2013\/01\/24\/mcdonalds-fish-sustainable_n_2542502.html\">announced<\/a><span style=\"font-size: 13px;line-height: 19px\"> that it would become the first national restaurant chain to serve fish sporting an eco-label from the <\/span><a href=\"http:\/\/www.msc.org\/\">Marine Stewardship Council<\/a><span style=\"font-size: 13px;line-height: 19px\"> at all of its locations across the country. The new label will make its debut in conjunction with the launch of the restaurant\u2019s new Fish McBites next month, although it\u2019s already selling MSC-certified wild-caught Alaska pollock in its fish filet sandwiches and has been using certified fish in the US since 2005.<\/span><\/p>\n<p>According to the <a href=\"http:\/\/articles.chicagotribune.com\/2013-01-24\/news\/chi-mcdonalds-to-sell-only-sustainable-fish-20130124_1_cage-free-eggs-dan-gorsky-mcdonalds\">Chicago Tribune<\/a>, McDonald\u2019s audits its fish supply to ensure both sustainability and traceability \u2013 the ability to trace the fish all the way through the supply chain from the restaurant back to the fishery. As one of the largest buyers of fish in the United States, McDonald\u2019s decision to promote sustainable fish in its marketing and sales will help raise the visibility of this issue and the ability of consumers to choose sustainably caught fish over those that continue to be overfished.<\/p>\n<p>The <a href=\"http:\/\/www.fishwatch.gov\/seafood_profiles\/species\/pollock\/species_pages\/alaska_pollock.htm\">Alaskan pollock fishery<\/a> has one of the strongest <a href=\"http:\/\/www.edf.org\/oceans\/catch-shares-policy-and-resources\">catch share<\/a> management programs in the country, which has resulted in a halt to overfishing. The management program also provides for 100% monitoring, which leads to excellent data collection, allowing fishery managers to track compliance with quotas, record bycatch, assess habitat and ecosystem impacts, and generally improve the conservation and management of marine resources in Alaska.<!--more--><\/p>\n<p>In addition to being used in McDonald\u2019s products, pollock, the fourth most popular fish in the United States, is the whitefish used in many fish sticks and in imitation crab meat. McDonald\u2019s decision to purchase only sustainably caught fish and to promote this practice on all of its packaging should serve as a model to other businesses and an important step toward supporting fisheries that are adopting programs to restore our oceans to health.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/blogs.edf.org\/edfish\/wp-content\/blogs.dir\/18\/files\/2013\/01\/McDonalds-Filet-O-Fish.jpg\" \/><\/p>\n<p>Recently, McDonald\u2019s USA announced that it would become the first national restaurant chain to serve fish sporting an eco-label from the Marine Stewardship Council at all of its locations across the country. The new label will make its debut in conjunction with the launch of the restaurant\u2019s new Fish McBites next month, although it\u2019s already selling MSC-certified wild-caught Alaska pollock in its fish filet sandwiches and has been using certified fish in the US since 2005.<\/p>\n<p>According to the Chicago Tribune, McDonald\u2019s audits its fish supply to ensure both sustainability and traceability \u2013 the ability to trace the fish all the way through the supply chain from the restaurant back to the fishery. As one of the largest buyers of fish in the United States, McDonald\u2019s decision to promote sustainable fish in its marketing and sales will help raise the visibility of this issue and the ability of consumers to choose sustainably caught fish over those that continue to be overfished.<\/p>\n<p>The Alaskan pollock fishery has one of the strongest catch share management programs in the country, which has resulted in a halt to overfishing. The management program also provides for 100% monitoring, which leads to excellent data collection, allowing fishery managers to track compliance with quotas, record bycatch, assess habitat and ecosystem impacts, and generally improve the conservation and management of marine resources in Alaska.<\/p>\n<p><a href=\"https:\/\/blogs.edf.org\/edfish\/2013\/01\/29\/mcdonalds-to-use-eco-labeled-fish-were-lovin-it\/\" \/>Read the full post &raquo;<\/a><\/p>\n","protected":false},"author":2974,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[378],"tags":[42638,472,35014,72532,42639,639],"coauthors":[],"class_list":["post-4465","post","type-post","status-publish","format-standard","hentry","category-seafood","tag-alaskan-pollock","tag-catch-shares","tag-mcdonalds","tag-seafood","tag-seafood-traceability","tag-sustainable-seafood"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>McDonald\u2019s to Use Eco-Labeled Fish: We\u2019re Lovin&#039; It - EDFish<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.edf.org\/edfish\/2013\/01\/29\/mcdonalds-to-use-eco-labeled-fish-were-lovin-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McDonald\u2019s to Use Eco-Labeled Fish: We\u2019re Lovin&#039; It - EDFish\" \/>\n<meta property=\"og:description\" content=\"Recently, McDonald\u2019s USA announced that it would become the first national restaurant chain to serve fish sporting an eco-label from the Marine Stewardship Council at all of its locations across the country. The new label will make its debut in conjunction with the launch of the restaurant\u2019s new Fish McBites next month, although it\u2019s already selling MSC-certified wild-caught Alaska pollock in its fish filet sandwiches and has been using certified fish in the US since 2005.  According to the Chicago Tribune, McDonald\u2019s audits its fish supply to ensure both sustainability and traceability \u2013 the ability to trace the fish all the way through the supply chain from the restaurant back to the fishery. As one of the largest buyers of fish in the United States, McDonald\u2019s decision to promote sustainable fish in its marketing and sales will help raise the visibility of this issue and the ability of consumers to choose sustainably caught fish over those that continue to be overfished.  The Alaskan pollock fishery has one of the strongest catch share management programs in the country, which has resulted in a halt to overfishing. The management program also provides for 100% monitoring, which leads to excellent data collection, allowing fishery managers to track compliance with quotas, record bycatch, assess habitat and ecosystem impacts, and generally improve the conservation and management of marine resources in Alaska.  Read the full post &raquo;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.edf.org\/edfish\/2013\/01\/29\/mcdonalds-to-use-eco-labeled-fish-were-lovin-it\/\" \/>\n<meta property=\"og:site_name\" content=\"EDFish\" \/>\n<meta property=\"article:published_time\" content=\"2013-01-29T14:55:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-01-29T15:00:35+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/blogs.edf.org\/edfish\/wp-content\/blogs.dir\/18\/files\/2013\/01\/McDonalds-Filet-O-Fish-300x168.jpg\" \/>\n<meta name=\"author\" content=\"EDF Oceans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"EDF Oceans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogs.edf.org\\\/edfish\\\/2013\\\/01\\\/29\\\/mcdonalds-to-use-eco-labeled-fish-were-lovin-it\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.edf.org\\\/edfish\\\/2013\\\/01\\\/29\\\/mcdonalds-to-use-eco-labeled-fish-were-lovin-it\\\/\"},\"author\":{\"name\":\"EDF Oceans\",\"@id\":\"https:\\\/\\\/blogs.edf.org\\\/edfish\\\/#\\\/schema\\\/person\\\/31a1e71336edfeb78bf40a32e6cd715d\"},\"headline\":\"McDonald\u2019s to Use Eco-Labeled Fish: We\u2019re Lovin&#8217; 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