How do you know that concern about climate change has reached the mainstream? When a product’s carbon footprint is a factor in every buying decision.
And how do you know the carbon footprint of a product? Through eco-labeling – a label disclosing the amount of energy used to produce the product, or the amount of CO2 that producing the product released into the atmosphere. The idea is similar to nutrition labeling – give consumers the knowledge they need to make informed choices.