# Video: The Facts of Cap and Trade, From an Economist

*Published:* 2010-01-28
*Author:* Nat Keohane

EDF is known for unconventional tactics. We often experiment with new ideas to find the ways that work. However, this time I had a chance to do something truly off-the-wall.

I was asked to make a video with the coalition [Clean Energy Works](http://www.cleanenergyworks.us/ "http://www.cleanenergyworks.us/") that explains cap and trade in a way that non-economists could understand, i.e., in English. (And with clever animation.)

What were they thinking?

Maybe the idea was just crazy enough to work. Here are a couple of reactions so far:

- The [Sightline Daily](http://daily.sightline.org/daily_score/archive/2010/01/21/the-facts-of-cap-and-trade "http://daily.sightline.org/daily_score/archive/2010/01/21/the-facts-of-cap-and-trade") calls it “thoughtful and friendly”
- Treehugger said it’s a “[brief but relatively thorough explanation](http://www.treehugger.com/files/2010/01/facts-cap-trade-video.php "http://www.treehugger.com/files/2010/01/facts-cap-trade-video.php")”

Check it out, let us know what you think, and spread the word.