Growing Returns

Louisiana kids make a play for coastal comeback in Super Bowl ad

As millions of Americans prepare to watch the NFL’s season finale this weekend (despite most Saints fans boycotting it after an egregious “no call” in the Rams playoff game), a group of Louisiana children have been preparing an important message for state policymakers and election candidates – one that will air on local TV stations during Sunday’s big game.

The kids are using the ad to draw attention to a land loss crisis. Coastal Louisiana loses a football field of land to the Gulf of Mexico every 100 minutes because of the way the land and the Mississippi River have been managed, and now because of sea level rise.

Watch now, share with friends, and if you are from Louisiana, pledge your support for restoring the Louisiana coast at
RestoreTheCoast.org.
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This new technology allows you to visit coastal Louisiana from your couch

There is nothing like a boat ride through Louisiana’s Wax Lake Delta. This lush landscape, teeming with birds and wildlife, is an example of what Louisiana’s coast can look like if we use the Mississippi River to build land and increase the state’s resilience to storms and rising seas. It’s truly a beautiful place.

In stark contrast, a short plane ride over the region from New Orleans shows the true reality: Much of Louisiana’s coast is disappearing, as coastal wetlands cut off from the Mississippi River turn into open water. This Swiss cheese effect is startling when seen from the air. Read More »

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