Cost-Effective, Clean Energy Solutions Are Available NOW

Today we introduced Environmental Defense Fund’s (EDF) Energy Innovation Series.  Over the next 12 months, EDF will select more than 20 innovations to highlight across a broad range of energy categories, including smart grid and renewable energy technologies, energy efficiency financing, and progressive utilities, to name a few. This series will demonstrate that cost-effective, clean energy solutions are available now and imperative to lowering our dependence on fossil fuels.

The buzz surrounding energy innovation
Can you name a company that has invented or completely changed a global industry in the last 10 years? Was it an energy company? Probably not.

You don’t have to surf the web too long to find a lot of people talking about energy innovation. Business leaders. Politicians. Environmentalists. And you don’t have to watch TV too long to see oil, gas and coal companies selling the idea that they’re hard at work in search of tomorrow’s miracle fuel.

The fact that so many companies are talking about energy innovation is a good thing. It shows they understand the business case for clean energy and realize that carbon reduction is necessary. But too many of these conversations end without action or result in little change.

We need paradigm shifts
We need energy innovation on par with the light bulb, assembly line, personal computer and iPhone. These breakthroughs didn’t slightly improve existing technologies, they revolutionized them.

Certainly, Apple has a unique history of introducing new products that displace current ones. Steve Jobs said that if anyone was going to make Apple’s products obsolete, he wanted it to be Apple. But that approach is absent among the “energy elites.”

Tomorrow’s smart energy technology is being developed by small, innovative and entrepreneurial businesses around the world. These businesses are raising and risking capital to push our country into the next century. As in all industries, these businesses realize that many will fail for each one that succeeds. They have chosen to take that risk not to build a better widget or launch a new website, but to help us innovate our way to less dependence on fossil fuels.

We’re shining a light on energy innovation bright spots
It’s time our country celebrated, rewarded….even demanded…innovation in the energy industry the way it has nearly every other industry from telephones to computers. Those of us on the environmental side of things know there’s a benefit bigger than profit, but in a trillion dollar (and growing) market, there’s room for more than a few Apples or Googles.

The EDF Energy Innovation Series promotes the role innovation has played in the energy industry and highlights clean energy technologies and new business models that hold the promise of revolutionizing the way we create, transport, manage and use energy.  The series will showcase original news stories on featured energy innovations as well as videos and animations, interviews with clean energy experts and webinars that discuss the future of clean energy, among others.  Stay tuned to the Energy Exchange for more information on featured energy innovations throughout the year.

Learn more at www.edf.org/energyinnovation.