Category Archives: Advertising

EDF’s Ads Highlight AEP’s Bad Example

By | Published: September 16, 2011

While other utilities are investing in technology and jobs, cleaning up toxic air pollution and meeting federal health standards, American Electric Power (AEP) engineered a bill to fight these goals. Their bill is designed gut new federal clean air standards based on a law that has protected American lives for 40 years and helped drive one of the few sectors of our economy to grow during the recession — the clean technology industry.

We want to discourage other utilities from following AEP's their bad example. We created a series of ads highlighting AEP’s choice of quick profits over its consumers’ health and lives.

The Environmental Protection Agency estimates that as many as 17,000 lives will be lost without these new rules. AEP apparently thinks it’s the cost of doing business.

Join us in asking how many lives will be lost before the risk becomes unacceptable. Ask AEP “what’s your number” at askwhatsyournumber.com

Also posted in Business, Clean Air Act | Comments closed

A New EDAF Ad Campaign for Clean Air

By | Published: August 22, 2011

There’s very little that's more important to our health, and our families’ health, than the ability to breathe clean and unpolluted air.

But some Members of Congress are seriously considering overturning critical new and pending EPA clean air rules. That would mean our children would keep breathing unacceptable levels of toxic pollution linked to everything from asthma to heart attacks.

That’s why Environmental Defense Action Fund just launched a six-state, $300,000 radio and billboard advertising campaign. We’re asking our lawmakers not to undermine the doctors and scientists who are recommending lower amounts of toxic pollution in the air our children breathe.

The ads specifically name eight Members of Congress in six states:

  • Rep. Justin Amash (R-3rd Michigan)
  • Rep. Lou Barletta (R-11th Pennsylvania)
  • Rep. Frank Guinta (R-1st New Hampshire)
  • Rep. Tim Holden (D-17th Pennsylvania)
  • Rep. Sue Myrick (R-9th North Carolina)
  • Rep. Erik Paulsen (R-3rd Minnesota)
  • Rep. Mike Rogers (R-8th Michigan)
  • Rep. Pat Tiberi (R-12th Ohio)

Take a look at one example:

You can see all the ads for yourself. They’re under "Clean air laws keep kids safe" at the top of the page; click the link that says “Listen to the ads and see the billboards” for a full list.

Also posted in Clean Air Act, News, Policy | Comments closed

Pick your Poison or Pass a Clean Energy and Climate Bill

By | Published: May 13, 2010

The Environmental Defense Action Fund is getting out their message on the need for clean energy with a new print and web ad campaign: Pick your Poison.

The message is the ad is clear: Americans have to make a choice.

We can keep polluting our oceans and financing militants and a cartel that is notoriously unfriendly to America…or we can pass a clean energy and climate bill and move toward a clean energy future.

The web version:

Also posted in Climate Change Legislation, News | Comments closed

Two Vets' Groups Speak Out: Climate Change is a National Security Issue

By | Published: September 10, 2009

Two groups of American veterans, military and national security leaders are calling on Congress to take action on clean energy legislation.

Last week we told you about Partnership for a Secure America — a new group that's calling for a climate bill for the sake of our national security. Now the group has released a signed statement calling for "a clear, comprehensive, realistic and broadly bipartisan plan to address our role in the climate change crisis."

The statement is signed by 32 heavy-hitters from national politics and the military, and from all over the political spectrum.

At the same time, our friends at Vote Vets are launching a new national TV ad campaign. From their website:

Featuring Iraq War Veterans, (the ad) makes the case that oil profits to the Middle East fund the same terrorists we’re fighting, and closes with the line that “It’s not just a question of American energy, it’s a question of American power."

Vote Vets has also sent more than one hundred veterans to Washington D.C. this week to push for passage of a bill. They are working with a coalition of other veterans and security groups called Operation Free.

Also posted in Advocates for Change, Climate Change Legislation | Comments closed

New TV Ads Fight Misinformation From Big Polluters

By | Published: September 9, 2009

Environmental Defense Action Fund's latest TV ads are setting the record straight about capping carbon pollution.

The ads counter misleading claims from oil companies and special interests — and let viewers know that we can reduce pollution while also creating new jobs if we pass the clean energy bill.

As EDAF's Keith Gaby said:

Businesses, citizens and environmental groups around the country are working hard to support Congress in this effort, and the biggest obstacle they face is that big polluters are spreading outright lies. It’s time they stopped making up facts.

The ads are already running in more than a dozen TV markets around America.

Also posted in Climate Change Legislation | Comments closed

TV Ads: Members of Congress Who Caved in to Special Interests

By | Published: August 3, 2009

Last week, Environmental Defense Action Fund launched a hard-hitting new campaign targeting members of Congress who opposed the American Clean Energy and Security Act. The ads call them out for their failure to help reduce America's addiction to imported oil.
Screen Shot of Climate Bill Accountability Ad, Summer 2009
Steve Cochran, director of EDAF's national climate campaign, said this:

This is a sustained campaign to educate the public. The public should know when their elected representatives vote against their interests.

Opponents of this bill have based their campaign on phony numbers and scare tactics. We're going to beat them with the facts. As this bill moves to the Senate, we are focusing on letting constituents know who is ready to take action to cut imported oil and who just wants to talk about it.

The ads will run through the end of September, and you can see them online:
Mark Souder (R-IN)
Tim Holden (D-PA)
Patrick Tiberi (R-OH)

Also posted in Climate Change Legislation, House | Comments closed

New Ads: USCAP Calls on Congress to Cap Carbon and Unleash Innovation

By | Published: May 21, 2009

Ad placed by USCAP in various publications today.Today, in an ad running in four Capitol Hill publications, the United States Climate Action Partnership (USCAP) is calling on Energy and Commerce committee members to advance the American Clean Energy and Security Act.

USCAP is a coalition of businesses and environmental organizations that have come together to call on Congress to cap carbon emissions. With the introduction of the American Clean Energy and Security Act, USCAP released a statement [PDF] on the legislation, and followed with this landmark coalition ad.

The ad references USCAP's Blueprint for Legislative Action, which spells out how a cap on carbon emissions will protect the U.S. economy and our environment.

The Energy and Commerce committee is expected to vote the American Clean Energy and Security Act today.  We have been following the mark-up of the bill, and debunking the nay-sayers latest myths. Stay tuned for more updates.

Also posted in House | Comments closed

New Ads: Utility Executives Discuss Keeping Costs Down

By | Published: May 13, 2009

Keeping up our streak of unlikely partnerships, we've just launched a new campaign. It features the heads of two power companies talking with their customers about the best way to control costs. See what they have to say:

Jim Rogers, chairman of Duke Energy, says, "A well-designed cap will provide a smooth transition to clean energy. This will keep electricity affordable."

[kml_flashembed movie="http://www.youtube.com/v/46BF9h2Uwz0" width="425" height="350" wmode="transparent" /]

John Rowe, CEO of Exelon, says: "A smart cap will control costs and protect your family's budget."
[kml_flashembed movie="http://www.youtube.com/v/bLjZDoH_XvM" width="425" height="350" wmode="transparent" /]

While we don't agree with them on every environmental issue, these companies are important partners in passing climate change legislation. See more about this ad campaign.

Also posted in Policy | Comments closed

New TV Ads: Steel Town's Mayor Asks for a Carbon Cap

By | Published: April 14, 2009

Why does John Fetterman, mayor of Braddock, Pa., want a cap on carbon? One word: Jobs.

Posted in Advertising | Comments closed

Video Contest: Your Choice vs. the "Expert" Choice

By | Published: February 6, 2009

Who is right when a national environmental group holds a video competition and the public and the "experts" disagree on who should win?

At the 2005 Sundance Film Festival, the jury of film experts chose Forty Shades of Blue as the best dramatic film.  The Audience Award went to Hustle & Flow.  I don’t know which was a better film, but I do know Hustle & Flow went on to earn $20 million in wide release in the U.S., while Forty Shades of Blue topped out at $75,000.  I’m sure it doesn’t always happen that way, but it goes to show that the experts don’t always know what will succeed in the marketplace of ideas.

We at Environmental Defense Fund just finished something a bit like a film festival — a competition that challenged participants to make a 30 second ad that explains how capping greenhouse gas pollution will help cure our national addition to oil.  This week we announced two winners, one selected by our staff and another chosen by thousands of voters online.  Like at Sundance, the voters and the judges chose different winners…in fact, the video chosen by us "experts" came in dead last in the online voting.

I thought it might be interesting to explain our decision and see what others think. Read More »

Posted in Advertising | Comments closed