New Ads: Utility Executives Discuss Keeping Costs Down
May 13, 2009 | Posted by Keith Gaby in Advertising, Policy
Keeping up our streak of unlikely partnerships, we've just launched a new campaign. It features the heads of two power companies talking with their customers about the best way to control costs. See what they have to say:
Jim Rogers, chairman of Duke Energy, says, "A well-designed cap will provide a smooth transition to clean energy. This will keep electricity affordable."
John Rowe, CEO of Exelon, says: "A smart cap will control costs and protect your family's budget."
While we don't agree with them on every environmental issue, these companies are important partners in passing climate change legislation. See more about this ad campaign.
One Response
Comment from Pierre Champagne
May 17th, 2009 at 1:41 pm
A cap-and-restructure strategy would allow more control over how carbon emissions are reduced. See cap-and-trade problems and alternative solutions for details.