In "Science A la Joe Camel", Laurie David writes of science teacher John Borowski and his frustration at the National Science Teachers Association's annual conference besieged by glossy giveaways promoting science myths on a host of topics including global warming by corporations and trade groups, Exxon among them. The theory seems to be that you can influence policy for years if you influence the young. One API memo leaked to the press said, ""Informing teachers/students about uncertainties in climate science will begin to erect barriers against further efforts to impose Kyoto-like measures in the future."